The US yogurt market is anticipated to grow at a CAGR of 4.7% during the forecast period. Customers are increasingly alarmed about health, sustainability, and social impact factors, in making their food decisions, with nearly one-third of the US population is flexitarian. Robust demand for healthy food products, including probiotics, among customers, particularly in the millennials and younger generations, is driving the market in the country. Yogurts have become an essential part of the everyday consumables in the country owing to their known health benefits such as improvement in gut functionality and immunity boost, coupled with other benefits. 

Further, the plant-based dairy category is in the nascent stages of the explosive growth that has been perceived in the country. Due to the orientation of market factors between this emerging category and the historic trajectory of the plant-based milk industry, it is expected to reach similar levels of ubiquity as the conventional milk industry in the coming years.

Additionally, obesity problems have encouraged customers to consume cholesterol-free, naturally prepared dairy alternative products, which fuels the growth of the yogurt market. However, the production of conventional milk with decreased chemical levels and fat content is expected to restrain the growth of the yogurt market in the country.

The US yogurt market is segmented based on product type, category, and distribution channel. Based on the product type, the yogurt market is segmented into dairy-based and non-dairy-based. Based on the category, the market is classified into flavored and non-flavored. Based on the distribution channel, the market is segmented into convenience stores, supermarkets/hypermarkets, and online stores. The non-dairy-based segment is expected to be the fastest-growing one for the yogurt market in the US. More and more individuals are seeking healthy, innovative flavors that are increasingly offered by dairy vendors in the country.

The country is home to a large number of yogurt vendors, some of them include Califia Farms, LLC, Chobani, LLC, Dannon S.A., General Mills, Inc., LALA Branded Products, LLC, Stonyfield Farm, Inc, and The Hain Celestial Group among more. The increase in demand for innovative flavors and new sources of yogurts in the country may possess new opportunities for the market players.

Research Methodology

The market study of the US yogurt market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. US Yogurt Market Research and Analysis by Product Type
2. US Yogurt Market Research and Analysis by Category
3. US Yogurt Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the US yogurt market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US yogurt market.
• Insights about market determinants which are stimulating the US yogurt market.
• Detailed and extensive market segments with the regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.