Video production market is anticipated to grow at a significant CAGR of 11.7% during the forecast period (2024-2031). Video production refers to the industry involved in creating professional video content for various purposes, including entertainment, advertising, corporate communications, education, and others that encompasses a wide range of services and products related to video production, such as pre-production planning, filming, editing, special effects, animation, and distribution.

Market Dynamics

Growing demand for content

The demand for contentis growing globally with the diverse needs across consumer, business, and digital platform sectors. Consumers armed with smartphones and high-speed internet, gravitate towards video content for entertainment and information. Concurrently, businesses harness the power of video for marketing, advertising, and internal communication, spurring a surge in professional production services. Digital platforms, hungry for engaging content to attract and retain users, further propel this demand, creating a dynamic landscape ripe with opportunities for content creators and production companies alike. For instance, in February 2023, Sony’s creators’ cloud now welcomes individuals, uniting the potential of both camera and cloud technologies on a global scale through a unified platform.

Emerging Trends in Video Production

Emerging trends in video production reflect a shifting landscape that is shaped by evolving consumer preferences and technological advancements. Short-form video,platforms such as TikTok, that have surged in popularity, spawning a wave of influencers and reshaping content consumption habits. User-generated content (UGC) gains traction as brands seek authentic, relatable content from their audiences. Livestreaming emerges as a favoured format for real-time engagement, while interactive videos and virtual/augmented reality (VR/AR) technologies redefine viewer experiences, blurring the boundaries between digital and physical realms. These trends collectively underscore the ongoing evolution of video production, driven by a relentless pursuit of audience engagement and innovation.

Market Segmentation

Our in-depth analysis of the global Video Production market includes the following segments by genre and end-user:

• Based on genre, the market is sub-segmented into action & adventure, thriller & horror, fantasy & science fiction, drama and documentaries.

• Based on end-user, the market is sub-segmented into enterprise and consumer.

Fantasy and Science Fiction is Projected to Emerge as the Largest Segment

Based on genre, the global video production market is sub-segmented into action & adventure, thriller & horror, fantasy & science fiction, drama and documentaries. Among these, the fantasy & science fiction sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes the increasing appetite for immersive and escapism-driven content among audiences globally that offers unique and imaginative worlds, captivating storylines, and visually stunning effects that transport viewers to fantastical realms or explore futuristic concepts. As technology advances, allowing for more realistic and visually stunning productions, the demand for high-quality fantasy and science fiction content continues to rise.

Consumer Sub-segment to Hold a Considerable Market Share

The consumer subsegment commands a significant share of the global video production market due to the widespread use of digital devices and social media platforms. Empowered by DIY culture, individuals seek professional-quality video production tools and services to enhance their online presence and engage with audiences. Influencer marketing further drives demand for polished content among content creators aiming to connect with followers authentically. Additionally, the rise of e-commerce and personal branding fuels the need for compelling video content, shaping a dynamic market catering to amateur videographers and small businesses alike.

Regional Outlook

The global video production market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). 

The Dynamic Landscape of Video Production in the Asia-Pacific Region"

Asia-Pacific countries have been experiencing vibrant and swift growth in the video production sector, fueled by rising internet usage, widespread smartphone adoption, and the surge in digital content consumption. To meet the diverse needs of audiences across the Asia Pacific region, content creators prioritise producing localised and regional content in various languages and dialects that also encompasses dubbing, subtitling, and cultural adaptations to ensure relevance and resonance with the region's multifaceted audience.

Global Video Production Market Growth by Region 2024-2031

North America Holds Major Market Share

Among all the regions, North America holds the major market share as it is home to a large number of major entertainment hubs such as Hollywood and Silicon Valley, that drive innovation and set trends in video production technology and content creation. North America also have advanced infrastructure for media production, including state-of-the-art studios, post-production facilities, and talent agencies, attracting both domestic and international clients and the region's strong economy and robust advertising industry contribute to sustained demand for high-quality video content across various sectors, further solidifying its dominance in the global market. Additionally, the presence of major streaming platforms and tech giants headquartered in North America that also amplifies the demand for video production services to meet the growing appetite for digital content consumption globally.

Market Players Outlook

*Note: Major Players Sorted in No Particular Order.

The major companies serving the global Video Productionmarket include The Walt Disney Co., Vivendi SE, Sony Pictures Digital Productions Inc., Warner Bros. Discovery, NBC Universal and others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in September 2023, the International Cricket Council collaborated with Disney Star, a subsidiary of The Walt Disney Company. The collaboration aims to deliver a vertical video production service to the viewers for all 48 matches of the World Cup that aims to improve mobile viewing, providing greater convenience for fans on the go.

The Report Covers

• Market value data analysis of 2023and forecast to 2031.
• Annualised market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global video productionmarket. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.