Virtual event platform market is anticipated to grow at a CAGR of around 12% during the forecast period (2022-2028). The growth of the market is driven by the increasing adoption of digital media marketing platforms to expand the audience base, the rising popularity of online streaming to replace face-to-face presentations, shifting business to a remote working approach, and cloud services gaining popularity among small businesses. Increase the accuracy of customer information collection. Virtual event platforms assist organizations to take their digital event take place and flourish. Zoom, Goggle meets, Microsoft Teams, Eventcube, Filo, Airmeet, Accelevents, fairs, Intrado, Hopin, ON24, or Bizzabo, are some of the popular virtual event platforms for video conferencing or casual virtual meetings or events.
These platforms are rapidly gaining popularity in small and large business organizations owing to the benefits provided by these platforms such as multiple virtual spaces, tools for audience interaction, branding options, facilitate networking, increase audience time, expand global research, among others. With the gaining momentum of these platform's adoption in end-user verticals, major players operating in the market are likely to introduce new and advanced featured virtual event platforms to the market. For instance, in July 2021, Hubilo Technologies, Inc., one of the leading platforms for virtual and hybrid events launched a collaborative online platform as its latest release with new features designed to improve attendee engagement, foster greater human connection, and elevate the ROI of events. The platform also brings people and teams together, anytime, anywhere.
Impact of COVID-19 on Global Virtual Event Platform Market
The virtual event platform market was positively hit by the impact of the COVID-19 pandemic. Virtual events have gained popularity majorly since the COVID-19 pandemic outbreak. Provoked by lockdowns, organizations have resorted to conducting virtual events. It has also been noticed that despite live events are now permitted, 90% of companies are still considering hosting virtual events. This has a positive impact on market growth. The sudden outbreak of the COVID-19 has also compelled many people to work from home and spend more time online. This increases the use and adoption of virtual event platforms, which in turn, surged their popularity during the pandemic. While in-person events are postponed due to pandemics, the number of virtual events has skyrocketed. For instance, virtual events company 6Connex has seen a 1,000% increase in their virtual events since the start of COVID, according to Forbes.
Segmental Outlook
The global Virtual Event Platform market is segmented based on component, organization size, and end-user. Based on components, the market is sub-segmented into platform, services, training and consulting support and maintenance, and deployment and integration. Among these, the training and consulting segment is expected to hold a significant share in the market during the forecast period. Amid the covid-19 pandemic, the adoption of virtual event platforms by multinational companies and the education sector for providing in-house employee training and guidance to students, has surged hence drives the segment growth. Based on organization size, the market is categorized into large enterprises, medium enterprises, and small enterprises. The large enterprise segment captured the largest revenue share in 2020, owing to the rising demand for the deployment of digital platforms in large corporates On the basis of end-user, the market is segregated into government, education, healthcare, and life science, third party planner, associations, and corporates.
Global Virtual Event Platform Market Share by End-User, 2021 (%)
The Healthcare and Life Science Sector is Projected to Lead the Global Virtual Event Platforms Market
The increasing adoption of online virtual platforms in the healthcare and life science sector for conducting medical conferences and seminars has boosted their demand and value. Amid the COVID-19 pandemic, when people were unable to go outside due to restrictions imposed by the Government of major economies to control the spreading of virus by avoiding human contact, the increase in adoption of virtual event platforms has been witnessed. In addition, the healthcare sector has witnessed the highest ever peak in webinars and digital meetings during the Covid-19 pandemic, which subsequently fuels the growth of the virtual event platform market.
Regional Outlook
Geographically, the global virtual event platform market is classified into four major regions including North America (the US and Canada), Europe (UK, Germany, France, Italy, Spain, and Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, ASEAN, and Rest of Asia-Pacific), and Rest of the World (Latin America and the Middle East and Africa (MEA)). North America is anticipated to hold a prominent share and is expected to have a significant hold on the market during the forecast period. The regional growth is attributed to the technological advancements, firm economy, and advanced networking infrastructure in the U.S. and Canada. North America is considered a corporate hub and registers a higher deployment rate of new and advanced technologies. Canada is expected to witness substantial growth over the forecast period owing to the rapid adoption of digitally simulated platforms, particularly in the healthcare sector. Whereas Europe is expected to witness sluggish progression due to a drastic shift in adopting virtual platforms to do business.
Global Virtual Event Platform Market Growth, By Region 2022-2028
Asia-Pacific is Expected to Emerge as the Fastest-Growing region in Global Virtual Event Platforms market
Geographically, Asia-Pacific is projected to grow at fastest CAGR during the forecast period. Technological advancements, deployment of 5G network, and huge population base are the prominent factors bosting the market growth. India and Australia are expected to witness a substantial increase in the market share owing to the increasing number of SMBs and the comprehensive adoption of the technology in these regions. On the others hand, China and Japan are the leading countries with high adoption of virtual event platforms. Presence of virtual event platforms vendors, rising government support, and high investment by public and private sectors on managing their vital assets by incorporating virtual event platforms in their respective organizations are the key factors driving the market in these economies.
Market Players Outlook
The key players in the Virtual Event Platform market contributing significantly by providing different types of products and increasing their geographical presence across the globe. The key players of the market include 6Connex Inc., Accelevents, BigMarker.com, LLC, Cisco Systems, Inc., Cvent Inc., Hopin, Hubilo Softech Private Ltd., Microsoft, Pathable, Inc., Zoom Video Communications, Inc., among others. These market players are adopting several market strategies including product launch and approvals, merger and acquisition, partnership collaboration, business, and capacity expansion, and others. For instance, in June 2021, Hopin, one of the leading all-in-one event management platforms that enable immersive and interactive experiences from anywhere, acquired Attendify to enhancing and expanding its event marketing suite.
The Report Covers
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Impact of COVID-19 on the Global Virtual Event Platform Industry
• Recovery Scenario of Global Virtual Event Platform Industry
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Trade Analysis
2.2.3. Porter’s Analysis
2.2.4. Recommendations
2.2.5. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Key Strategy Analysis
3.3. Impact of COVID-19 on key players
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Global Virtual Event Platform Market, By Component
5.1.1. Platform
5.1.2. Services
5.1.3. Training and Consulting
5.1.4. Support and Maintenance
5.1.5. Deployment and Integration
5.2. Global Virtual Event Platform Market, By Organization size
5.2.1. Large enterprises
5.2.2. Medium-size enterprises
5.2.3. Small enterprises
5.3. Global Virtual Event Platform Market, By End-User
5.3.1. Non Profit
5.3.2. Government
5.3.3. Education
5.3.4. Healthcare and Lifesciences
5.3.5. Third Party Planner
5.3.6. Associations
5.3.7. Corporations
6. Regional Analysis
6.1. North America
6.1.1. United States
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. India
6.3.3. Japan
6.3.4. South Korea
6.3.5. Rest of Asia-Pacific
6.4. Rest of the World
6.4.1. Latin America
6.4.2. Middle East & Africa
7. Company Profiles
7.1. 6Connex Inc (US)
7.2. Accelevents (US)
7.3. Airmeet (India)
7.4. Aventri, Inc.
7.5. BigMarker.com, LLC,
7.6. Bizzabo Inc.
7.7. Brella Oy, Inc
7.8. Cisco Systems, Inc.
7.9. Cvent Inc.
7.10. Eventcube Solutions Ltd
7.11. EventMobi (Canada)
7.12. HeySummit (UK)
7.13. Hopin (UK),
7.14. Hubilo Softech Private Ltd
7.15. Intrado Corp
7.16. Livestorm Inc
7.17. Microsoft Corp (US)
7.18. On24(US)
7.19. Orbits Intergalactic Pty Ltd
7.20. Pathable, Inc.
7.21. PheedLoop Inc
7.22. Run the World (US)
7.23. Samaaro (India),
7.24. Socio Labs LLC
7.25. Splash (US),
7.26. SpotMe SA
7.27. Vconfex (India),
7.28. vFairs LLC
7.29. Zoom Video Communications, Inc.
1. GLOBAL VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2020-2027 ($ MILLION)
2. GLOBAL PLATFORM IN VIRTUAL EVENT MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
3. GLOBAL SERVICES IN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
4. GLOBAL TRAINING AND CONSULTING IN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
5. GLOBAL SUPPORT AND MAINTENANCE IN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
6. GLOBAL DEPLOYMENT AND INTEGRATION IN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
7. GLOBAL VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2020-2027 ($ MILLION)
8. GLOBAL VIRTUAL EVENT PLATFORM FOR LARGE ENTERPRISES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
9. GLOBAL VIRTUAL EVENT PLATFORM FOR MEDIUM-SIZE ENTERPRISES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
10. GLOBAL VIRTUAL EVENT PLATFORM FOR SMALL ENTERPRISES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
11. GLOBAL VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)
12. GLOBAL VIRTUAL EVENT PLATFORM IN NON PROFIT MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
13. GLOBAL VIRTUAL EVENT PLATFORM IN GOVERNMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
14. GLOBAL VIRTUAL EVENT PLATFORM IN EDUCATION MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
15. GLOBAL VIRTUAL EVENT PLATFORM IN HEALTHCARE AND LIFESCIENCES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
16. GLOBAL VIRTUAL EVENT PLATFORM IN THIRD PARTY PLANNER MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
17. GLOBAL VIRTUAL EVENT PLATFORM IN ASSOCIATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
18. GLOBAL VIRTUAL EVENT PLATFORM IN CORPORATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
19. NORTH AMERICAN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
20. NORTH AMERICAN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2020-2027 ($ MILLION)
21. NORTH AMERICAN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2020-2027 ($ MILLION)
22. NORTH AMERICAN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)
23. EUROPEAN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
24. EUROPEAN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2020-2027 ($ MILLION)
25. EUROPEAN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2020-2027 ($ MILLION)
26. EUROPEAN VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION
27. ASIA-PACIFIC VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
28. ASIA-PACIFIC VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2020-2027 ($ MILLION)
29. ASIA-PACIFIC VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2020-2027 ($ MILLION)
30. ASIA-PACIFIC VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)
31. REST OF THE WORLD VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
32. REST OF THE WORLD VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2020-2027 ($ MILLION)
33. REST OF THE WORLD VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2020-2027 ($ MILLION)
34. REST OF THE WORLD VIRTUAL EVENT PLATFORM MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)
1. IMPACT OF COVID-19 ON GLOBAL VIRTUAL EVENT PLATFORM MARKET, 2020-2027 (% MILLION)
2. IMPACT OF COVID-19 ON GLOBAL VIRTUAL EVENT PLATFORM MARKET BY SEGMENT, 2020-2027 (% MILLION)
3. RECOVERY OF GLOBAL VIRTUAL EVENT PLATFORM MARKET, 2020-2027 (%)
4. GLOBAL VIRTUAL EVENT PLATFORM MARKET SHARE BY COMPONENT, 2020 VS 2027 (%)
5. GLOBAL VIRTUAL EVENT PLATFORM MARKET SHARE BY ORGANIZATION SIZE, 2020 VS 2027 (%)
6. GLOBAL VIRTUAL EVENT PLATFORM MARKET SHARE BY END-USER, 2020 VS 2027 (%)
7. GLOBAL VIRTUAL EVENT PLATFORM MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
8. GLOBAL PLATFORM IN VIRTUAL EVENT MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
9. GLOBAL SERVICES IN VIRTUAL EVENT PLATFORM MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
10. GLOBAL TRAINING AND CONSULTING IN VIRTUAL EVENT PLATFORM MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
11. GLOBAL SUPPORT AND MAINTENANCE IN VIRTUAL EVENT PLATFORM MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
12. GLOBAL DEPLOYMENT AND INTEGRATION IN VIRTUAL EVENT PLATFORM MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
13. GLOBAL VIRTUAL EVENT PLATFORM MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
14. GLOBAL VIRTUAL EVENT PLATFORM FOR LARGE ENTERPRISES MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
15. GLOBAL VIRTUAL EVENT PLATFORM FOR MEDIUM-SIZE ENTERPRISES MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
16. GLOBAL VIRTUAL EVENT PLATFORM FOR SMALL ENTERPRISES MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
17. GLOBAL VIRTUAL EVENT PLATFORM IN NON PROFIT MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
18. GLOBAL VIRTUAL EVENT PLATFORM IN GOVERNMENT MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
19. GLOBAL VIRTUAL EVENT PLATFORM IN EDUCATION MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
20. GLOBAL VIRTUAL EVENT PLATFORM IN HEALTHCARE AND LIFESCIENCES MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
21. GLOBAL VIRTUAL EVENT PLATFORM IN THIRD PARTY PLANNER MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
22. GLOBAL VIRTUAL EVENT PLATFORM IN ASSOCIATIONS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
23. GLOBAL VIRTUAL EVENT PLATFORM IN CORPORATIONS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
24. US VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
25. CANADA VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
26. UK VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
27. FRANCE VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
28. GERMANY VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
29. ITALY VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
30. SPAIN VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
31. REST OF EUROPE VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
32. INDIA VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
33. CHINA VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
34. JAPAN VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
35. SOUTH KOREA VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
36. REST OF ASIA-PACIFIC VIRTUAL EVENT PLATFORM MARKET SIZE, 2020-2027 ($ MILLION)
37. REST OF THE WORLD VIRTUAL EVENT PLATFORM MARKET SIZE, 2021-2027($ MILLION