Vitamin Fortified and Mineral Enriched Food and Beverage Market

Vitamin Fortified and Mineral Enriched Food and Beverage Market Size, Share and Trends Analysis Report, By Product Type (Cereal Based Products, Dairy Products, Beverages, and Infant Formulas), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacy/Drug Stores, and Online Retail Stores) Forecast Period (2022-2028).
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2026836 | Category : Nutraceuticals & Functional Foods | Delivery Format: /

Vitamin fortified and mineral enriched food and beverage market are anticipated to grow at a CAGR of 6.8% during the forecast period. The increasing nutritional items demand owing to different health concerns is contributing to the growth of the global vitamin fortified and mineral enriched food and beverage market during the forecast period. Vitamin fortified and mineral enriched food and beverage refer to products that have added minerals and vitamins. The rising health concerns such as vitamin deficiencies such as Vitamin A, E, and other minerals are boosting the market growth. According to the World Health Organization (WHO), Vitamin A deficiency is the most important cause of childhood blindness in developing countries. Around 2.8 million preschool-age children are at risk of blindness. Hence, the demand for vitamin fortified and mineral enriched food and beverage products are growing significantly in the market.

Segmental Outlook 

The global vitamin fortified and mineral enriched food and beverage market is segmented based on the product type and distribution channel. Based on the product type, the market is segmented into cereal-based products, dairy products, beverages, and infant formulas. Based on the distribution channel, the market is segmented into supermarket/hypermarkets, convenience stores, pharmacy/drug stores, and online retail stores. The above-mentioned segments can be customized as per the requirements. Based on distribution channels, the supermarket/hypermarket segment is anticipated to hold a significant share owing to the rising number of supermarkets/hypermarkets across the globe. 

Cereal Products Segment to Witness Significant Share in the Global Vitamin Fortified and Mineral Enriched Food and Beverage Market During the Forecast Period. 

Based on product type, the cereal-based products segment is anticipated to hold a significant share in the global vitamin fortified and mineral enriched food and beverage market. Owing to the major source of healthy breakfast for energy, vitamins, and minerals, the cereal products segment is contributing to a significant share of the market. The fortification of cereals has been witnessed for more than 80 years. For instance, the Kellogg Company has been adding minerals and vitamins to breakfast cereals since it first fortified Pep cereal with B vitamins and vitamin D in 1938. This, in turn, is contributing to the growth of cereal-based vitamin fortified and mineral-enriched food and beverages.  

Regional Outlook

The global vitamin fortified and mineral enriched food and beverage market is segmented based on regions including North America (the US and Canada), Europe (UK, Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa and Latin America).  The market can be analyzed for a particular region or country level as per the requirement. North America is anticipated to hold a significant share in the market owing to the significant demand for fortified vitamins and minerals products in the region. As per the International Dairy Foods Association (IDFA), people in the US on average consume 655 pounds of dairy in the form of cheese, milk, yoghurt and others which are fortified with vitamins. 

Global Vitamin Fortified and Mineral Enriched Food and Beverage Market Growth, by Region 2022-2028

Global Vitamin Fortified and Mineral Enriched Food and Beverage Market Growth, by Region

Asia-Pacific to Witness Considerable Share in the Global Vitamin Fortified and Mineral Enriched Food and Beverage Market During the Forecast Period. 

Asia-Pacific holds a considerable share in the vitamin fortified and mineral enriched food and beverage market owing to the rising awareness regarding health. In the Asia-Pacific, consumers use these fortified products for use as a preventive health product and owing to the busy lifestyle, consumers want easy and healthy food products through which they can fulfil their nutrient requirements. According to the United Nations Population Fund (UNFPA), Asia and the Pacific has around 60% of the total world’s population, around 4.3 billion people. Hence the demand for vitamin fortified and mineral enriched food and beverage products in the region is growing significantly during the forecast period. 

Market Players Outlook

The major companies serving the global vitamin fortified and mineral enriched food and beverage market include Abbott Nutrition, Kellogg Co., Nestlé S.A., PepsiCo, Inc., and Amway Corp. The market players are contributing to the market growth by the adoption of various strategies including mergers and acquisitions, collaborations, and new product launches, to stay competitive in the market. For instance, in May 2021, Food Factors Co Ltd, a subsidiary of Singha Corp Ltd., launched Kitchen Thai, which is a new range of vitamin-fortified sauces. The new range consists of Soy Sauce, Seasoning Sauce and Oyster Sauce that have been naturally aged for 12 months. The vegetarian-friendly sauces feature vitamin A, B12 and D. They are low in sodium and free from MSG. These brands fortify their sauces/seasonings with vitamins and minerals to promote healthy eating.

The Report Covers

  • Market value data analysis of 2021 and forecast to 2028.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global vitamin fortified and mineral enriched food and beverage market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

Recovery Scenario of Global Vitamin Fortified and Mineral Enriched Food and Beverage Market

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. Abbott Laboratories

3.1.1.1. Overview

3.1.1.2. Financial Analysis 

3.1.1.3. SWOT Analysis

3.1.1.4. Recent Developments

3.1.2. Kellogg Co.

3.1.2.1. Overview

3.1.2.2. Financial Analysis 

3.1.2.3. SWOT Analysis

3.1.2.4. Recent Developments

3.1.3. Nestlé S.A.

3.1.3.1. Overview

3.1.3.2. Financial Analysis 

3.1.3.3. SWOT Analysis

3.1.3.4. Recent Developments

3.1.4. PepsiCo, Inc.

3.1.4.1. Overview

3.1.4.2. Financial Analysis 

3.1.4.3. SWOT Analysis

3.1.4.4. Recent Developments

3.1.5. Amway Corp.

3.1.5.1. Overview

3.1.5.2. Financial Analysis 

3.1.5.3. SWOT Analysis

3.1.5.4. Recent Developments

3.2. Key Strategy Analysis

4. Market Segmentation

4.1. Global Vitamin Fortified and Mineral Enriched Food and Beverage Market by Product Type

4.1.1. Cereal-based Products

4.1.2. Dairy Products 

4.1.3. Beverages

4.1.4. Infant Formulas

4.2. Global Vitamin Fortified and Mineral Enriched Food and Beverage Market by Distribution Channel

4.2.1. Supermarket/Hypermarket

4.2.2. Convenience Stores

4.2.3. Pharmacy/Drug Stores

4.2.4. Online Retail Stores

5. Regional Analysis

5.1. North America

5.1.1. United States

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1. Arla Foods AB

6.2. Bühler Holding AG 

6.3. Campbell Soup Co.

6.4. Danone S.A.

6.5. Dr. Paul Lohmann GmbH & Co. KGaA

6.6. General Mills Inc.

6.7. Mondelz International, Inc.

6.8. Nutritional Holdings (Pty) Limited

6.9. Ocean Spray Cranberries Inc.

6.10. Philip Morris Companies

6.11. Stern-Wywiol Gruppe GmbH & Co. KG

6.12. The Hain Celestial Group, Inc.

6.13. The Proctor & Gamble Co.

6.14. Unilever plc

1. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)

2. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOR CEREAL-BASED PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

3. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOR DAIRY PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

4. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOR BEVERAGES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

5. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOR INFANT FORMULAS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

6. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

7. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE FROM SUPERMARKET/HYPERMARKET MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

8. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE FROM CONVENIENCE STORES,  MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

9. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE FROM PHARMACY/DRUG STORE, MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

10. GLOBAL  VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE FROM ONLINE RETAIL STORE, MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

11. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

12. NORTH AMERICAN VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

13. NORTH AMERICAN VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)

14. NORTH AMERICAN VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

15. EUROPEAN VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

16. EUROPEAN VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)

17. EUROPEAN VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

18. ASIA-PACIFIC VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

19. ASIA-PACIFIC VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)

20. ASIA-PACIFIC VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

21. REST OF THE WORLD VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

22. REST OF THE WORLD VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)

23. REST OF THE WORLD VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

1. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SHARE BY PRODUCT TYPE, 2021 VS 2028 (%)

2. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOR CEREAL-BASED PRODUCTS MARKET SHARE BY REGION, 2021 VS 2028 (%)

3. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOR DAIRY PRODUCTS MARKET SHARE BY REGION, 2021 VS 2028 (%)

4. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOR BEVERAGES MARKET SHARE BY REGION, 2021 VS 2028 (%)

5. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOR INFANT FORMULAS MARKET SHARE BY REGION, 2021 VS 2028 (%)

6. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)

7. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE FROM SUPERMARKET/HYPERMARKET MARKET SHARE BY REGION, 2021 VS 2028 (%)

8. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE FROM CONVENIENCE STORES MARKET SHARE BY REGION, 2021 VS 2028 (%)

9. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE FROM PHARMACY/DRUG STORES MARKET SHARE BY REGION, 2021 VS 2028 (%)

10. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE FROM ONLINE RETAIL STORES MARKET SHARE BY REGION, 2021 VS 2028 (%)

11. GLOBAL VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SHARE BY REGION, 2021 VS 2028 (%)

12. US VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

13. CANADA VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

14. UK VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

15. FRANCE VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

16. GERMANY VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

17. ITALY VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

18. SPAIN VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

19. REST OF EUROPE VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

20. INDIA VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

21. CHINA VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

22. JAPAN VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

23. SOUTH KOREA VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

24. REST OF ASIA-PACIFIC VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)

25. REST OF THE WORLD VITAMIN FORTIFIED AND MINERAL ENRICHED FOOD AND BEVERAGE MARKET SIZE, 2021-2028 ($ MILLION)