Web Content Management Market
Global Web Content Management Market Size, Share & Trends Analysis Report by Type (Solutions and Services), by Deployment Type (Cloud-Based and On-Premises), and by Industry Vertical (Retail and Consumer Goods, Education, Healthcare, Government, Media and Entertainment, BFSI, and Others) Forecast Period (2022-2028) Update Available - Forecast 2024-2030
The global Web content management market is anticipated to grow at a significant CAGR of 21% during the forecast period. Web content management is software that provides administrative tools to manage web content efficiently. The different type of features of a web content management system includes easy content management, simplification of website maintenance, permission to have multiple users, and easy design change to the website interface. Productive content management for the organization and compatibility over different platforms create the need for a web content management system. The increasing demand for web content management and multi-channel experience of the consumer is boosting the web content management market. For instance, in January 2021, SAP and Microsoft expanded their partnership for integrating Microsoft Teams with SAP’s intelligent suite of solutions. Under the partnership, the companies aim at accelerating the adoption of SAP S/4HANA on Microsoft Azure.
The key factors contributing to the growth of the web content management market include its high implementation across industry verticals for better website management, rising demand for online data-driven technologies, and unified multichannel experience. Moreover, the high implementation of web content management systems in the education sector and the high adoption of IoT devices are the major factors that are expected to drive market growth. It is a software system that has a set of tools that enable organizations to manage digital information on a website. With the help of a web content management system, the organization has a central interface that supports the easy editing of the content. It benefits companies in customer engagement, as it is a real challenge for businesses to deal with customers effectively. By using the web content management system, businesses need to make content to keep their customers engaged and provide them with personalized content.
Impact of COVID-19 Pandemic on Global Web Content Management Market
As COVID-19 spread globally, most markets faced different challenges to survive. It also impacted the way industries were working and invented new methods to grow. With COVID-19 influencing how businesses operate, the market players of web content management also faced such a situation with the drop in the yearly growth but they have also converted it into an opportunity to invent, adjust, and grow as the situation got normal, with a focus on an organization's internal structure and the need to create vertical process management automation that aligns with its strategy, objectives, and goals. With COVID-19 influencing how businesses operate, content services implementation has been hastened and adjusted, with a focus on an organization's internal structure and the need to create vertical process management automation that aligns with its strategy, objectives, and goals.
Segmental Outlook
The global web content management market is segmented based on type, deployment type, and industry vertical. Based on type, the market is segmented into solutions and services. The web content management solution includes digital marketing management, web experience management, content analytics, mobile and social web content management, and others. Based on the deployment type, the market is segmented into cloud-based and on-premises. Cloud-based web content management contributes a significant share in the market due to the growing demand for cloud-based web content solutions from small and medium enterprises, as it is more secure, safe, and cost-efficient compared to on-premises. Increasing spending on digital marketing platforms for the promotion of products and the rising number of internet users can anticipate the growth of the cloud-based web content management market in near future.
Global Web Content Management Market Share by Application, 2021 (%)
The Media and Entertainment Segment Projected to Grow Significantly in the Global Web Content Management Market
The media and entertainment vertical had a transformation in management, distribution of content, and generation. An increasing need for managing the web content among broadcasters, publishers, and media portal providers to provide an online audience with a contextual experience. The different benefit provided by web content management to media and entertainment organization includes a centralized location for content management, efficient management, the publication of content, extended life of content, and quick access to the market.
Regional Outlooks
The global web content management market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. The European market is driven due to the increasing adoption of such technologically advanced solutions among retailers and financial institutions. Latin America is anticipated to contribute significantly to the growth of the global web content management market owing to the increasing adoption of online banking services.
Global Web Content Management Market Growth, by Region 2022-2028
The Asia-Pacific Region Anticipated to Grow Prominently in the Global Web Content Management Market
Asia-Pacific is expected to grow at a significant CAGR during the forecast period owing to an increase in the adoption of web content management solutions among small and medium enterprises across the region. This is backed by the rising integration of low-cost cloud-based solutions for different business needs. More usage of the internet among end-users are promoting the adoption of web content solution to deliver content across multiple channels. India and China have great potential for web content management and digitization and are the major economies that are expected to drive the web content management market in the region.
Market Players Outlook
The major companies serving the global web content management market include Acquia Inc., Adobe Inc., Episerver AB, IBM Corp., Laserfiche, Microsoft Corp., Open Text Corp., Oracle Corp., SDL PLC, Sitecore, Unisys Corp., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in July 2020, RWS launched the next generation of its intelligent content platform, SDL Tridion. The platform is designed to assist organizations with their digital transformation by addressing the full spectrum of single-source content for employees, partners, and customers, substantially increasing automation and bridging content silos.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global web content management market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1.Report Summary
- Current Industry Analysis and Growth Potential Outlook
- Impact of COVID-19 on the Global Web Content Management Market
- Recovery Scenario of Global Web Content Management Market
1.1.Research Methods and Tools
1.2.Market Breakdown
1.2.1.By Segments
1.2.2.By Region
2.Market Overview and Insights
2.1.Scope of the Report
2.2.Analyst Insight & Current Market Trends
2.2.1.Key Findings
2.2.2.Recommendations
2.2.3.Conclusion
3.Competitive Landscape
3.1.Key Company Analysis
3.1.1.Adobe Inc.
3.1.1.1.Overview
3.1.1.2.Financial Analysis
3.1.1.3.SWOT Analysis
3.1.1.4.Recent Developments
3.1.2.Acquia Inc.
3.1.2.1.Overview
3.1.2.2.Financial Analysis
3.1.2.3.SWOT Analysis
3.1.2.4.Recent Developments
3.1.3.IBM Corp.
3.1.3.1.Overview
3.1.3.2.Financial Analysis
3.1.3.3.SWOT Analysis
3.1.3.4.Recent Developments
3.1.4.Microsoft Corp.
3.1.4.1.Overview
3.1.4.2.Financial Analysis
3.1.4.3.SWOT Analysis
3.1.4.4.Recent Developments
Oracle Corp.
3.1.5.1.Overview
3.1.5.2.Financial Analysis
3.1.5.3.SWOT Analysis
3.1.5.4.Recent Developments
3.2.Key Strategy Analysis
3.3.Impact of COVID-19 on Key Players
4.Market Segmentation
4.1.Global Web Content Management Market by Type
4.1.1.Solution
4.1.1.1.Digital Marketing Management
4.1.1.2.Web Experience Management
4.1.1.3.Content Analytics
4.1.1.4.Mobile and Social Web Content Management
4.1.1.5.Others (ERP and CRP Integration)
4.1.2.Services
4.2.Global Web Content Management Market by Deployment Type
4.2.1.Cloud-Based
4.2.2.On-Premises
4.3.Global Web Content Management Market by Industry Vertical
4.3.1.Retail and Consumer Goods
4.3.2.Education
4.3.3.Healthcare
4.3.4.BFSI
4.3.5.Government
4.3.6.Media and Entertainment
4.3.7.Others (Travel and Hospitality)
5.Regional Analysis
5.1.North America
5.1.1.US
5.1.2.Canada
5.2.Europe
5.2.1.UK
5.2.2.Germany
5.2.3.Italy
5.2.4.Spain
5.2.5.France
5.2.6.Rest of Europe
5.3.Asia-Pacific
5.3.1.China
5.3.2.India
5.3.3.Japan
5.3.4.South Korea
5.3.5.Rest of Asia-Pacific
5.4.Rest of the World
6.Company Profiles
CoreMedia AG
6.2.Crownpeak Technology, Inc.
6.3.e-Spirit Inc.
6.4.Episerver AB
6.5.Hyland Software, Inc.
6.6.Laserfiche
6.7.Open Text Corp.
6.8.Percussion Software, Inc.
6.9.Pimcore GmbH
6.10.SDL PLC
6.11.Sitecore
6.12.Squiz Group
6.13.Telerik, a company of Progress Software Corp.
6.14.Unisys Corp.
6.15.Upland Software, Inc.
1.GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)
2.GLOBAL SOLUTION FOR WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
3.GLOBAL SERVICES FOR WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
4.GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2021-2028 ($ MILLION)
5.GLOBAL CLOUD-BASED WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
6.GLOBAL ON-PREMISES WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
7.GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2021-2028 ($ MILLION)
8.GLOBAL WEB CONTENT MANAGEMENT IN RETAIL AND CONSUMER GOODS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
9.GLOBAL WEB CONTENT MANAGEMENT IN EDUCATION MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
10.GLOBAL WEB CONTENT MANAGEMENT IN HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
11.GLOBAL WEB CONTENT MANAGEMENT IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
12.GLOBAL WEB CONTENT MANAGEMENT IN GOVERNMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
13.GLOBAL WEB CONTENT MANAGEMENT IN MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
14.GLOBAL WEB CONTENT MANAGEMENT IN OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
15.GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)
16.NORTH AMERICAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
17.NORTH AMERICAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)
18.NORTH AMERICAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2021-2028 ($ MILLION)
19.NORTH AMERICAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICALS, 2021-2028 ($ MILLION)
20.EUROPEAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
21.EUROPEAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)
22.EUROPEAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2021-2028 ($ MILLION)
EUROPEAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICALS, 2021-2028 ($ MILLION)
24.ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
25.ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)
26.ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2021-2028 ($ MILLION)
27.ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICALS, 2021-2028 ($ MILLION)
REST OF THE WORLD WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)
29.REST OF THE WORLD WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2021-2028 ($ MILLION)
30.REST OF THE WORLD WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICALS, 2021-2028 ($ MILLION)
1.IMPACT OF COVID-19 ON GLOBAL WEB CONTENT MANAGEMENT MARKET, 2021-2028 ($ MILLION)
2.IMPACT OF COVID-19 ON GLOBAL WEB CONTENT MANAGEMENT MARKET BY SEGMENT, 2021-2028 ($ MILLION)
3.RECOVERY OF GLOBAL WEB CONTENT MANAGEMENT MARKET, 2022-2028 (%)
4.GLOBAL WEB CONTENT MANAGEMENT MARKET SHARE BY TYPE, 2021 VS 2028 (%)
5.GLOBAL SOLUTION FOR WEB CONTENT MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
6.GLOBAL SERVICES FOR WEB CONTENT MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
7.GLOBAL WEB CONTENT MANAGEMENT MARKET SHARE BY DEPLOYMENT TYPE, 2021 VS 2028 (%)
8.GLOBAL CLOUD-BASED WEB CONTENT MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
9.GLOBAL ON-PREMISES WEB CONTENT MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
10.GLOBAL WEB CONTENT MANAGEMENT MARKET SHARE BY INDUSTRY VERTICAL, 2021 VS 2028 (%)
11.GLOBAL WEB CONTENT MANAGEMENT FOR RETAIL AND CONSUMER GOODS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
12.GLOBAL WEB CONTENT MANAGEMENT FOR EDUCATION MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
13.GLOBAL WEB CONTENT MANAGEMENT FOR HEALTHCARE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
14.GLOBAL WEB CONTENT MANAGEMENT FOR BFSI MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
15.GLOBAL WEB CONTENT MANAGEMENT FOR GOVERNMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
16.GLOBAL WEB CONTENT MANAGEMENT FOR MEDIA AND ENTERTAINMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
17.GLOBAL WEB CONTENT MANAGEMENT FOR OTHERS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
18.GLOBAL WEB CONTENT MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
19.US WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
20.CANADA WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
21.UK WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
22.FRANCE WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
23.GERMANY WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
24.ITALY WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
25.SPAIN WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
26.REST OF EUROPE WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
27.INDIA WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
28.CHINA WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
29.JAPAN WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
30.SOUTH KOREA WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
31.REST OF ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
32.REST OF THE WORLD WEB CONTENT MANAGEMENT MARKET SIZE, 2021-2028 ($ MILLION)
