The global market for website accessibility testing software market is anticipated to grow at a considerable CAGR during the forecast period. Website accessibility evaluation tools are mainly utilized to check the web content accessibility guidelines. The use of the internet has led to access to communication channels, services, and information. The people who are suffering from disabilities, internet users may have to be enabled using assistive technology such as text readers and screen readers. The objective of any software solution in the field of web accessibility is to ensure that those with disabilities can properly access and use websites and web applications. 

With the growing competition among enterprises, the website accessibility testing software is expected to gain significance that will enable the business to attract individuals to access their services or applications. When a website is not compatible with alternative input devices and is not optimized for a screen reader, the businesses may fail to reach out to potential buyers. The major trends observed in the market include the increasing focus on updating web accessibility standards, guidelines, laws and compliance and rising adoption of website accessibility testing software in large enterprises and SMEs across the globe. With the increasing trend towards social media, the organizations have been shifting their focus towards social media marketing, therefore, creating significant opportunities for market growth. 

 Segmental Outlook  

The global website accessibility testing software market is segregated on the basis of technique and End-user. Based on the technique the global website accessibility testing software market is classified into automatic and manual. The automatic segment is projected to hold a significant growth in the global website accessibility testing software market. On the basis of the end-user, the market is further segmented into Small & Medium Enterprise and Large Enterprise. 

 Global website accessibility testing software Market Share by Technique, 2018(%)

Global website accessibility testing software market to be driven by Automated technique

The automated technique projected to have considerable market growth in the global website accessibility testing software market. The automated website accessibility testing processes much faster and provides better results than manual testing. The automated website accessibility software keeps up to date with the latest standards software designed to identify the area that does not meet WCAG guidelines. This software saves a large amount of time and labor as compared to manual testing software. The automated website accessibility testing software scans the website and takes a page-by-page inventory of the content. Automated accessibility tests regularly develop and adapt to the rapidly changing landscape of the internet, therefore, contribute to the growth in the market.

Regional Outlook 

Geographically, the global website accessibility testing software market is further classified into North America, Europe, Asia-Pacific and the Rest of the World. Asia-Pacific is projected to have significant market growth in the global website accessibility testing software market during the forecast period. The website accessibility testing software market in Asia-Pacific is mainly driven by the contribution of major countries such as China, India, Japan and the rest of Asia-Pacific countries. The growing adoption of automated web accessibility software in emerging economies such as India and China is further estimated to drive the growth of the market. 

Global website accessibility testing software Market Growth, by Region 2019-2025

North America to hold a considerable share in the global website accessibility testing software market

Geographically, North America is projected to have a significant share in the global website accessibility testing software market. The presence of major website accessibility testing software companies, high internet penetration, are providing significant growth to the company. The significant initiatives for disabled people that encourages companies to provide equal access to such users. The US Americans with Disabilities Act (ADA) is considered as the most visible legislation in the sphere of accessibility for disabled people, which pushes organizations to bring their websites into compliance with WCAG. The significant presence of IT companies is further contributing to the demand for website accessibility testing tools in the region.  

Market Players Outlook

The key players in the website accessibility testing software market contributing significantly by providing different deployment of products and increasing their geographical presence across the globe. The key players of the market include Deque Systems, Inc., Level Access, Monsido, Inc., and Siteimprove A/S, DubBot, and CommonLook and others. These market players adopt various strategies such as product launch, partnerships, collaborations, mergers, and acquisitions to sustain a strong position in the market. For instance, in August 2019, Siteimprove A/S announced the launch of two products including Siteimprove Ads and Siteimprove A/S Performance.  

The Report Covers

• Market value data analysis of 2018 and forecast to 2025.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global website accessibility testing software market. Based on the availability of data, information related to products & services, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.