The global wellness tourism market is anticipated to grow at a considerable CAGR of 6.4% during the forecast period. The wellness tourism is much broader term, which not only includes spas, wellness retreats, thermal springs, and boot camps, but also includes healthy eating, exercise, fitness, and yoga, mind body practices through which the people feel relax physically and mentally.  The major factor that contributes to the growth of the market include, rising demand for spa treatment, health consciousness among aging people, personal and beauty care, and growing demand for real estate in the developing regions, are the major drivers of the market. The spa treatment in wellness tourism is the major driving factor which propels the growth of the market, as spa promotes wellness of the people through therapeutic and other professional services which aimed at refreshing the mind, soul and spirit. 

Rising consumer disposable income which increases the propensity of an individual to spend on the services related to wellness tourism, and ongoing tourism growth will significantly drive the growth of the wellness tourism market over the forecast period. In response, more hotel and resorts are providing spa wellness services, and are more inclined towards providing day club, salon, and yoga fitness services. The rapidly growing number of hotel, spa, and resort is underpinned the growth of global wellness tourism market. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2022, Monomoy Capital Partners has acquired Artesian Spas, and Marquis Hot Tubs, to form pool and spa wellness platform. The  combined platform of both the company  will provide customers a broad portfolio of outdoor aquatic products, and spa wellness services.  

Impact of COVID-19 Pandemic on Wellness Tourism Market 

The COVID-19 pandemic has severely disrupted nearly every sector of the economy. Restrictions announced by the government, travel bans, border closing, business shut down, stay-at-home, and social distancing have disrupted the service sector including many activities in the wellness economy. COVID-19 has very tangible impacts for the tourism sector, which is critical for many people, places and businesses. Restriction in the global supply chain during COVID-19 pandemic, closing down of ports and factories, results in input shortage of raw material, along with temporary shutting down of retail stores, has negatively impacted the sale of many wellness-related products such as personal care, cosmetics, shoes and apparel. 

Segmental Outlook 

The global wellness tourism market is segmented based on travel type and service type.  Based on travel type the market is bifurcated into domestic, and international. Among these, the international tourism is expected to hold a major market share over the forecast period. Owing to various benefits offered in packaged tour for international wellness tourism, which includes visiting hot spring, getting a massage, meditation, and fitness class, has significantly increases the demand for international travel in the market of wellness tourism. Based on service type, the market is sub-segmented into transport, lodging, food & beverages, and others 

Global Wellness Tourism Market Share by Travel Type, 2022 (%)

The Domestic Segment Holds the Major Share in the Global Wellness Tourism Market 

Domestic tourism will hold a lucrative share in the wellness tourism market, attributed to reasonable prices of the domestic flights, along with various attractive offers given during the festive season, which has propelled the growth of domestic travel in the market. Moreover, a rise in the number of weekend and short-haul trips, as compared to long-distance trips drives the growth of the segment over the forecast period. In addition, domestic location does not need visa or passport, nor they need to convert the domestic currency into a different currency, makes convenient to travel in domestic location than international. Further, international tourism is expensive as compared to domestic tourism, and opting for a guide for exploring the place is affordable for the people in a developing country such as India, and China where the spending on travel and tourism is relatively less compared with developing countries. Owing to various benefits along with an attractive package that includes flight expenses, hotel charges, and traveling charges, has boosted the domestic segment in the wellness tourism market. ?

Regional Outlooks

The global wellness tourism market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The North America emerged as a leading region during the forecast period 2022. North America continues to lead in the wellness tourism market, as the average spending on the trip is significantly higher, along with growth in tourism infrastructure has fuelled the demand for wellness tourism in the region. Additionally, people in the country such as the US, Canada, are increasingly adopting the wellness treatments such as anti-aging treatments, weight loss fitness treatments, and spa therapies, to boost their mental and physical health. The popularity of these programs in the region is expected to propel the global wellness tourism market in the coming years.  

Global Wellness Tourism Market Growth, by Region 2022-2028

The North-America Region Holds the Major Share in the Global Wellness Tourism Market 

Geographically, North America dominated the market by accounting highest share in the global wellness tourism market in 2022. The region is further projected to maintain its dominance during the forecast period. The US and Canada are the major economies driving the regional market growth. The rise in the per-capita income, in the North-America region, as compared to other developing countries, directly impacts the spending on various services in wellness tourism, hence drive the growth of the market over the forecast period. Attributed to the higher demand for health wellbeing and having extreme knowledge of holistic health therapies in individuals’, driving the North-America wellness tourism market demand.

Market Players Outlook

The major companies serving the global wellness tourism market include Hyatt Group., KPJ Healthcare Berhard., Marriott Group., Radisson Hospitality Belgium Bv/Srl., Shangri-La International Hotel Management Ltd., Body Sense., Gwinganna’s., Northstar Travel Media., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in August 2021, Northstar Travel Group announced an alliance with Organic Spa Media ltd., to launch wellness Travel University. Wellness Travel University is an e-learning platform, which offers travel education to travel advisor audiences, in two formats. One format is branded, sponsored course, and the other is an in-depth six modules GOLD course.  Moreover, this partnership promotes a new platform to empower and educate, travel advisors of all the retail travel brands in the Northstar portfolio including Travel Weekly, TravelAge West, Travel Pulse, and Agent@home.  

The Report Covers

• Market value data analysis of 2022 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global wellness tourism market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.