Yoga clothing market is anticipated to grow at a CAGR of 7.4% during the forecast period. The market growth is attributed to the growing popularity of yoga, owing to the rising concern towards the obesity prevalence, majorly in more developed nations and cities. According to the World Health Organization (WHO), the COVID-19 lockdown has dramatically increased the number of obese people in addition to the pre-existing obesity issue. Globally, there are 650 million adults, 340 million teenagers, and 39 million children who are obese. Furthermore, as per the report published by the WHO in May 2023, 167 million individuals including children out of global population are projected to experience a decrease in health by the year 2025 as a result of being overweight or obese as the incidence of obesity is continually rising. As a result, the demand for yoga apparel has been significantly boosted by the growth in the number of individuals performing yoga attributed to the growing fitness awareness. Yoga's rising awareness on a global level is projected to have a positive effect on boosting demand for the products.

Segmental Outlook 

The yoga clothing market is segmented based on type, application, and distribution channel. Based on type, the market is bifurcated into top wear and bottom wear. Based on the application, the market is bifurcated into men and women. Based on the distribution channel, the market is bifurcated in online and offline. Among the type, the bottom wear sub-segment is anticipated to hold a significant market share owing to the upcoming years as bottom wear grows more and more common as a required uniform among a significant proportion of yoga practitioners globally. 

The Online Sub-Segment is Anticipated to Hold a Prominent Share of the Global Yoga Clothing Market

Among the distribution channel, the online sub-segment is expected to hold a considerable share of the global yoga clothing market. Primary factor supporting the market growth includes the rising popularity and dependence of the population of various e-commerce platforms for shopping. The popularity of e-commerce sites makes it easy and comfortable to shop from home. Additionally, the efficiency with which internet retailers can swiftly identify a customer's individual requirements boosts the utilisation of this sales channel. E-commerce retailers provide a number of advantages, such as appealing prices, membership bonuses, and cashback. Online retailers' door-to-door delivery services are encouraging customers to choose this method of purchasing. Online platforms such as Flipkart and Amazon, among others are preferred by consumers as the products are easily available at cost effective price. These online marketplaces are also launching new products to cater to the rising demand. For instance, in June 2023, e-commerce platform Amazon launched a yoga store to celebrate the ninth edition of International Yoga Day on June 21, 2023. The store will offer access to thousands of sellers and over 10,000 yoga essential products. Essentials for yoga practise such as mats, blocks, wheels, and additional supplies are accessible at the store.

Regional Outlooks

The global yoga clothing market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, the Asia-Pacific market is anticipated to exhibit a prominent growth over the forecast period owing to the rising acceptance of yoga, especially in India.

Global Yoga Clothing Market Growth by Region 2023-2030

The European Region is Anticipated to Account for a Significant Share of the Global Yoga Clothing Market

The European region is anticipated to account for a significant share of the global yoga clothing market during the forecast period. The regional market growth is primarily driven by factors such as the rising popularity of yoga and the expansion of yoga centres and other related projects offering yoga practises. For instance, in May 2022, the Prison Yoga Project, which provides trauma-informed yoga classes at California’s San Quentin State Prison (SQSP) and other prisons across the country, expanded its reach into Europe. The Prison Yoga Project, offers intensive training to prison staff and residents alike. Such projects and centres are also instrumental in increasing awareness of the importance of comfortable and functional clothing during yoga practise, thereby driving the yoga clothing market across Europe.

Market Players Outlook

The major companies serving the global yoga clothing market include ALO, LLC, ASICS, Gap Inc., Yoga Direct, LLC, Beyond Yoga LLC, and others. These market players are considerably contributing to market growth through various strategies, including product innovation, strategic partnerships, mergers and acquisitions, and expanding their distribution networks to cater to the growing demand for laptops worldwide. For instance, in September 2022, Puma launched a range of yoga wear collections, including, jackets, tops, and tights, manufactured with recycled materials such as certified polyester and cotton. 

Further, in March 2022, Reebok expanded its women’s apparel offerings with the Spring/ Summer 2022 Yoga Collection. The collection offers a range of yoga staples such as a minimalist bra, Lux high-rise 2.0 leggings, and an oversize hoodie. It features lightweight, stress-free studio silhouettes in delicate colours and prints.

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global yoga clothing market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.