According to OMR Research, the education computing device market is anticipated to grow at a CAGR of 4.9% during the forecast period (2023–2029). An important factor accelerating market growth is the rise in internet and broadband penetration, particularly in developing nations. Other factors advancing education include the rise in demand for digital learning methods, the rise in the number of institutions, and the rise in government initiatives to promote literacy among the population. Additionally, during the projection period, the market for education computing devices would benefit from rising technical developments and modernization, rising research and development efforts in the market, and rising emerging markets. Computing is also a rapidly evolving field, with new products and solutions appearing all the time, which brings new opportunities to educational devices.
Segments of the Market
The global education computing device market is divided on the basis of device, application, and end-users. On the basis of device, the market is sub-segmented into tablets, smartphones, and laptops. On the basis of application, the market is sub-segmented into secondary education, primary education, and higher education. Further, on the basis of end-users, the market is sub-segmented into students and teachers.
Recent Developments
Market players such as HCL Technologies, LG Corp., Acer, Inc., Apple Inc., ASUSTeK Computer Inc., Dell Technologies, Hewlett-Packard Enterprise Co., Lenovo Group Ltd., OPPO, Microsoft, Panasonic Corp., and others are assisting in the market’s growth with their new product launches and innovations, investments, mergers, and other activities. Some of the recent developments in the market include:
• In November 2022, Asus, a computer hardware and electronics company, launched its new laptop, the Zenbook 17 Fold OLED. The laptop is the world’s first 17.3-inch foldable OLED laptop that comes with Windows 11 Pro, Iris XE Graphics, and an Intel Core i7-1250U Processor 1.1 GHz. With several easy-to-use modes such as laptop, desktop, tab, reading, and extended, the Zenbook 17 Fold is ideal for multitasking.
• In October 2022, Reliance, an Indian telecommunications company, launched its first-ever laptop in India called the Reliance Jio Book. The new laptop is a low-cost computer intended for students, educators, and consumers searching for an entry-level gadget. The new JioBook laptop is now available on the Reliance Digital website, along with different bank offers and discounts. The laptop runs the JioOS operating system and was created in collaboration with Microsoft. The JioBook laptop, similar to the JioPhone, includes a Reliance Jio LTE connection.
• In October 2022, Microsoft added three new laptops to its Surface portfolio: the Surface Laptop 5 (Intel Core i5 and i7), Surface Studio 2 Plus (Intel's 11th-generation i7 processor), and the Surface Pro 9 (12th-generation Intel Core i5 and i7 SoC).
• In October 2022, Xiaomi, a consumer electronics company, launched its new laptop, the Xiaomi Book Air 13. The Book Air 13 is available in two primary configurations: a Core i7-1250U CPU and a Core i5-1230U, both having 16GB of LPDDR5 5200MHz RAM as standard and a 512GB PCIe 4.0 SSD.
• In August 2022, Xiaomi launched two new laptops Xiaomi NoteBook Pro 120G and Xiaomi Pro 120 in India. These brand-new laptops run Windows 11 and are powered by 12th-generation Intel Core i5 H-series processors.
• In October 2022, Dell Technologies launched the XPS 13 2-in-1 laptop in India. The XPS 13 has Intel’s 12th-generation Core processors and Windows 11, making it suitable for all types of work, including studying.
• In October 2022, Lenovo Group Ltd., a multinational technology company, launched the 2nd Gen Lenovo Tab P11 Pro. Its features include a 2-inch OLED display with a 2K resolution (2560 x 1536 pixels), a 120Hz refresh rate, Dolby Vision® HDR, and an octa-core MediaTek Kompanio 1300T chipset, among others. The Lenovo Tab P11 Pro (2nd Gen) also offers Google Kids Space compatibility, which was initially seen on the Tab M10 Plus (3rd Gen). The Google Kids Space is intended to be a dedicated place for kids to learn, create, and grow. When a kid launches Kids Space, he or she is greeted with a library of high-quality content in the form of books, applications, and videos. This unique mode allows children to express their creativity and become specialists in areas of interest to them.
Conclusion
Although the computing devices market was prevalent due to continuous technological advancements around the globe, after COVID-19, the market saw a significant success in e-learning, which needs computing devices, resulting in high growth of the education computing devices market, such as smartphones, tablets, computers, and laptops. Since COVID-19, there has been a significant increase in the utilization of language apps, video conferencing tools, virtual tutoring, and online learning software. Moreover, due to the overwhelming demand for e-learning, many online learning platforms, such as BYJU'S, an educational technology and online tutoring company based in Bangalore, are providing free access to their services. In addition, other businesses are expanding their capacities in order to provide instructors and students with a one-stop shop. For instance, Lark, a collaboration suite based in Singapore that was first created by ByteDance as an internal tool to meet its own exponential growth, started offering teachers and students unlimited video conferencing time, real-time co-editing of project work, auto-translation capabilities, and smart calendar scheduling, among other features. Lark expanded its global server infrastructure and technical skills to ensure stable communication immediately and during COVID-19. Due to such initiatives by educational market players, the market for educational computing devices is increasing.