The Variety in Product Offering is Fueling the Growth of the European Mouth Freshener Market

The European mouth freshener market is anticipated to grow with a considerable CAGR of 4.5% during the forecast period (2020-2026). The well-developed confectionery market of Europe presents various growth opportunities to the mouth freshener market during the forecast period. Confectionary vendors are increasing their focus on the breath-freshening category in the region. Additionally, the increasing awareness related to oral care across the region is also driving the adoption of mouth fresheners in all product forms. 

Browse the full report description of "European Mouth Freshener Market Size, Share & Trends Analysis Report by Product Form (Spray, Candies & Gum, and Liquid), By Category (Sugar-Free and Conventional), By Distribution Channel (Online and Offline), Forecast Period 2020-2026" at https://www.omrglobal.com/industry-reports/european-mouth-freshener-market

Besides, the high diabetic population base across Europe is also another factor influencing the mouth freshener market. Market players are innovating with their mouth freshener product offerings. For instance, various mouth fresheners candy manufactures have started using polyols as a sugar-free sweetener instead of conventional products. These polyols are used as the same amount of sugar and are approved safe for human consumption by the World Health Organization. Furthermore, the innovation in product offerings by companies such as quick-dissolving chews and many more are anticipated to fuel the growth of the market. For instance, The Hershey Co.’s brand Ice Breaker offers cool blast chews in their product portfolio. 

Market Coverage

• The market number available for – 2019-2026
• Base year- 2019
• Forecast period- 2020-2026
• Countries Covered-

o UK

o Germany

o France

o Italy

o Rest of Europe

• Segment Covered- 

o By Product Form

o By Category

o By Distribution Channel

• Competitive Landscape- Mondelez International Inc., Perfetti Van Melle Group B.V., Mars Inc., Colgate-Palmolive Co., Ferrero International S.A.

Key questions addressed by the report

• What is the market growth rate?
• Which segment dominates the market in the base year?
• Which segment will project the fastest growth in the market?
• How COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Europe Mouth Freshener Market Report Segment

By Product Form

• Spray
• Candies & Gum (breath strips)
• Liquid

By Category

• Sugar-Free
• Conventional

By Distribution Channel

• Offline
• Online 

Europe Mouth Freshener Market Report - Segmentation by Geography

• UK
• Germany
• France
• Italy
• Spain
• Rest of Europe

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