Germany e-commerce market is projected to exhibit a considerable CAGR of 16.2% during the forecast period (2019-2025). Rising internet penetration along with the rising number of smartphone users are the major causes of the growth of the e-commerce industry in the country. As per the German E-Commerce and Distance Selling Trade Association (BEVH), after a decline in the first quarter, e-commerce increased above average in the second quarter in the country. E-commerce has returned to its normal growth during the first half of 2020. E-commerce growth of 16.5% was reported in the second quarter of 2020, after a COVID-19-related stagnation of 1.5% in the first quarter of 2020. With a rise of 35.7% in the first half of 2020 and 51.2% in the second quarter of 2020, everyday products including food, medicines, pet supplies, or drugstores increased the most.
Browse the full report description Germany E-Commerce Market Size, Share & Trends Analysis Report by Type (Electronics, Apparel, Healthcare, Pharmaceuticals, and Nutritional Products, Beauty and Personal Care, and Others), Impact of COVID-19 on Germany E-Commerce Industry, and Forecast 2019-2025 at https://www.omrglobal.com/industry-reports/germany-e-commerce-market
During the period, April to June 2020, consumers spent nearly $22.7 billion including VAT in online retail. In the entire first half of the year (January to June 2020), revenues totaled nearly $41.2 billion including VAT, 9.2% more than the first half (January to June) of 2019. Digital services including hotel bookings, electronic tickets, downloads, etc. recorded sales of only nearly $1.5 billion including VAT in the second quarter of 2020, compared to nearly $5.4 billion including VAT in the second quarter of 2019. This was a dramatic effect of lockdown on travel and cultural events which have been seen in full severity in e-commerce.
Market Coverage
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Report Elements |
Details |
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Study Period |
2018-2025 |
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Base year |
2018 |
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Forecast period |
2019-2025 |
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Segments Covered |
By Product Type |
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Key Companies Profiled |
Amazon.com, Inc., eBay
Inc., Zalando Group, Otto Group, MediaMarkt, bonprix, and Cyberport GmbH |
Key questions addressed by the report
o Recovery Timeline
o Deviation from pre-COVID-19
o Most affected region/segment
o Recommendations
Germany E-Commerce Market – Segmentation
By Product Type
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