Frontier Technologies is Redefining 3D Telepresence

Published: Apr 2024

The global 3D telepresence market is anticipated to grow at a significant CAGR of 15.2% during the forecast period (2024-2031). The market is driven by the enhanced user experience of 3D telepresence technology that enables the user to project realistic, full-motion, 3D images in real time. Additionally, applications, such as in remote collaboration, where multi-disciplinary teams have to work closely with 3D data or models, like in design, manufacturing, medicine, physical sciences, architecture, astronomy, digital humanities, and education, among various other applications, are creating demand for the market. Also, organizations are increasing the attempts, to enhance their profitability and productivity by saving travel time and costs through seamless virtual communication. Further, initiatives aimed at pushing the deployment of standard video conferencing to achieve real-world experience boosted the market growth.

Browse the full report description of “3D Telepresence Market Size, Share & Trends Analysis Report by Offering (Software and Services), and by Application (Education, Advertising, Conferencing, and Customer Service), Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/3d-telepresence-market

The global 3D telepresence market is segmented based on offering (into software and services), application (into education, advertising, conferencing, and customer service), and geographies (into North America, Europe, Asia Pacific, and the Rest of the World). 

Market Trends and Recent Developments

  • Conferencing is one of the key application areas of 3D telepresence, attributed to its benefits of enhanced interaction with other people in conference rooms. It combines multiple devices like multiple cams, multiple sound speakers, and multi-large LED and LCD screens. This is leading to a higher adoption of telepresence video conferences contributing to the high segmental growth.
  • Europe held a considerable market share, owing to the growing adoption of advanced technologies, such as Augmented Reality (AR) and Mixed Reality (MR).
  • The regional market is also thriving due to the government's support. For instance, in 2021, the UK Research and Innovation, through the Audience of the Future challenge, invested £39.3 million ($ 54.1 million) in the development of new immersive technologies. 
  • Mixed reality (MR) based startups regularly attract investors' funds for product innovations to seize market growth opportunities in the region. For instance, in August 2023, GoStudent, tutoring providers, and education platforms announced a strategic €86.7 million ($93.8 million) raise, with funds being used to realize the company's hybrid vision and double-down on AI integration.
  • In 2021, researchers from Facebook Reality Labs announced the development of a virtual telepresence system that utilizes photorealistic avatars to capture and convey the gaze and eye contact signals of social interactions in the real world.  
  • In October 2022, Google expanded the testing of Project Starline, its experimental 3D telepresence video-meeting system. The technology uses light field 3D displays and an array of cameras around the participant backed by 3D imaging and real-time compression. The result is a sense of volume and depth for participants without the need for AR/VR headsets. 

The major companies serving the global 3D telepresence market include Microsoft Corp., Cisco Systems Inc., ZTE Corp., Digital Video Enterprises Inc., and Polycom Inc. among others.  The market players are contributing significantly towards market growth by the adoption of various business strategies. For instance, in March 2023, DVE granted a patent for Transparent LCD Holographic Streaming and Videoconferencing. The patent claims priority of all transparent LCD live interactive broadcast streaming, including all videoconferencing using applications such as Zoom, Webex, and Teams. It also claims dozens of configurational uses, including portrait displays with standing life-size holographic participants and replacing millions of standard videoconferencing rooms.  

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