The global adult vitamin gummies market is growing at a significant CAGR during the forecast period. One of the major factors that are driving the global adult vitamin gummies industry is extremely irregular eating patterns with hectic work schedules for adults among the working class contributing to deficiencies in nutritional levels. During 2015-2020, Dietary Guidelines for Americans (a US government survey) identified several under-consumed nutrients such as potassium, magnesium, calcium, choline and vitamin A, C, D, and E in the US. There were also low iron intakes in adolescent girls and women between the ages of 19 and 50 years. In addition, a deficiency is rare in some of these nutrients.
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Gummy vitamins are candy-like chewable dietary which are enriched with nutrients. Initially, these were designed for children who did not want to take pills. Later these pills became popular among adults due to their visual appeal and are easy to digest. In addition, these pills are convenient and comprise most of the nutrients required by a human body. There is a rise in awareness about the vegan diet among adults owing to massive brand campaigning by key manufacturers primarily on e-commerce websites and television advertisements which is another factor contributing to the adoption of adult vitamin gummies. Further, due to on-going vegan awareness, some companies such as Zanon Vitamec and Surf Sweets are introducing vegan gummies for consumers. Furthermore, some nutritional supplements manufacturers use vitamin ingredients and natural fruit flavors to manufacture gummies for managing weight. For instance, Hydroxycut is a company that develops nutritional supplements such as vitamin B (C. canephora robusta) gummies for weight loss. This trend is expected to accelerate market growth during the forecast period.
The rising significance of e-commerce portals as a marketing intermediary is contributing to the adult gummies market growth as it serves as a platform for companies to provide services along with complete products. The convenience of online sales such as easy payment through credit cards, debit cards, internet banking, and doorstep delivery is encouraging many consumers to opt for online shopping over the retail marketplace. The key market players that are dominating the global adult gummies market include Pfizer, Inc., Bayer AG, Olly Public Benefit Corp., Herbaland, Pharmavite LLC, VITAFUSION, and Chruch & Dwight Co. Inc. In addition, on accounts of the boost in the demand for supplements across the globe, the companies are expanding their facilities while acquiring local companies to gain an edge over their competitors.
Global Adult Vitamin Gummies Market - Segment
By Type
By Application
Global Adult Vitamin Gummies Market – Regional
North America
Europe
Asia-Pacific
Rest of the World
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