At present, air fresheners are considered basic requirements in homes, offices, hospitals, and other settings. The fact that air fresheners offer a quick odor solution is a huge driver for air fresheners’ demand. In addition, market players are launching organic and natural products while keeping the consumers’ health in mind, such as air fresheners created from citrus, orange zest, essential oils, and others. Besides, companies offer these products in various shapes and forms, such as liquids, gels, plug-ins, diffusers, or candles. Also, offer germ-killing air fresheners for homes and hospitals. Such initiatives by companies and new startups are propelling the market’s growth further. For instance, according to OMR Research, the global air freshener market is anticipated to grow at a CAGR of 3.8% during the forecast period of 2023–2029.
Segments of the Market
The global air freshener market is divided on the basis of product, application, and distribution channel. Based on product, the market is subdivided into electric air fresheners, gel air fresheners, sprays and aerosols, and candle air fresheners. Based on application, the market is subdivided into commercial, residential, and automotive. Further, based on distribution channel, the market is subdivided into online and offline.
Recent Developments
Dabur India Ltd., Godrej Consumer Products Ltd., S. C. Johnson & Son, Inc., Reckitt Benckiser Group plc, Farcent Enterprise Co. Ltd., Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co., Ltd., ADA Electrotech (Xiamen) Co., Ltd., and others are contributing to the market’s growth with their various mergers and acquisitions, collaborations, and other product launch activities. Some of the recent activities in the market include:
• In October 2022, Scentbird, a subscription-based fragrance company, acquired the car air freshener company, Drift. The duo will separately offer their subscription-based services to their customers and will launch a bundle product in 2023.
• In August 2022, a perfume brand called DedCool partnered with Sephora, a beauty and cosmetic products retailer, to curate DedCool’s laundry detergent and air fresheners on Sephora’s website. These are Sephora’s first-ever home essentials category products.
• In May 2022, vittruvi, a premium perfume and diffuser brand, introduced its new category of products, "Natural Air Freshener Sprays," that contain no harmful propellants, VOCs, sulfates, synthetic fragrances, phthalates, parabens, small particles, or formaldehyde. These air fresheners are offered in three scents, including Warm Linen, a mix of lavender and vanilla; Cold Plunge, a mix of grapefruit and eucalyptus; and Urban Garden, a mix of basil and blood orange, all of which are made with 100% pure essential oils.
• In April 2022, Glade, an American air freshener brand, launched a new fragrance, Coastal Sunshine Citrus, in its candles and air freshener products, including Glade Plugin Plus (a plugin scented oil), Scented Oil Refills, Automatic Spray, and the Coastal Sunshine Citrus Scented Candle.
• In March 2022, Premium Guard Inc., a product manufacturer for the automotive, diesel, specialty filter, and power sports markets, introduced a new car air freshener called Pureflow Cabin Air Fresheners. The product’s technology is patented by the company and releases a slow scent in the car cabin, allowing the product to be launched for more than 90 days. It is made with natural and recycled ingredients. The most noticeable key feature of the product is that it goes directly into the cabin air filter, completely covered by it.
• In January 2022, The Yankee Candle Company, Inc., a home fragrance leader, launched the Yankee Candle Well Living Collection, a series of wellness-inspired fragrances for homes. The collection is made with a coconut and soy wax blend, essential oils, and natural fiber sticks and features more than 20 fragrances.
Conclusion
The air fresheners market is driven by various factors such as rising demand and inclination towards a luxurious and better life, increasing market players, and the growth of different types of air fresheners in the market for every need. For instance, the market offers air fresheners for homes (toilet, living area, or bedroom), packed vehicles (cars), hospitals, offices, and others. Out of all sectors, automotive air fresheners based on gels, plug-ins, and others have a high demand in the market due to increasing four-wheeler sales. Besides, increasing spiritual activities and aromatherapy is another factor that will support the market’s growth in the forecast period since fragrance helps lift mood, relieve stress, and improve working capacity. All of these factors will guide the market players to come up with more improved fragrance options that are chemical-free and good for health as well, resulting in high demand for air fresheners.