Sustainability and Experiential Travel to Drive the Market Growth of Alternative Tourism Market

Published: Apr 2023

The global alternative tourism market is anticipated to grow at a considerable CAGR of 6.9% during the forecast period (2023-2029). Alternative tourism is a form of tourism that involves travel to unique and authentic destinations. It focuses on sustainability, responsible tourism practices, and cultural exchange. Alternative tourism includes eco-tourism, adventure tourism, and other forms of experiential travel. The alternative tourism market is becoming increasingly popular as travelers seek new and unique experiences that are different from traditional tourism offerings. Sustainability and experiential travel are two of the leading drivers for the promotion of alternative tourism. As travelers become more conscious of their impact on the environment and seek out unique and authentic experiences, alternative tourism is becoming increasingly popular. 

Browse the full report description of “Alternative Tourism Market Size, Share & Trends Analysis Report by Tourism Type (Ecotourism, Dark Tourism, Volunteer Tourism, Rural Tourism, and Others), and by Tour Package (Independent Traveller, Tour Group, and Package Traveller) Forecast Period (2023-2029)” at https://www.omrglobal.com/industry-reports/alternative-tourism-market

Promoting sustainable and responsible tourism practices and providing immersive and authentic travel experiences provide travelers with new and exciting opportunities for personal growth and development. The growth of the market is also attributed to growing initiatives taken by the government to promote sustainable tourism. For instance, in June 2022, the Ministry of Tourism India, in partnership with the United Environment Program (UNEP) and Responsible Tourism Society of India (RTSOI) organized a national summit on developing sustainable & responsible tourist destinations in New Delhi. Also, the Ministry of Tourism launched a national strategy for sustainable tourism and a responsible traveler campaign. The Strategy document has identified the strategic pillars for the development of sustainable tourism such as promoting environmental sustainability, protecting biodiversity, promoting economic sustainability, promoting socio-cultural sustainability, and the scheme for certification of sustainable tourism, iec, and capacity building and governance.

Market Coverage

The market number available for – 2023-2029

Base year- 2022

Forecast period- 2023-2029

Segment Covered- 

o By Tourism Type

o By Tour Package

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- including Expedia, Inc., Expedia, Inc., priceline.com LLC, China Cyts Tours, American Express Global Business Travel, Carlson Wagonlit Travel, Bcd Travel (BCD Group) and others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How players are addressing challenges to sustain growth?

Where is the investment opportunity?

Global Alternative Tourism Market Report Segment

By Tourism Type

  • Ecotourism
  • Dark Tourism 
  • Volunteer Tourism
  • Rural Tourism
  • Others

By Tour Package

  • Independent Traveller
  • Tour Group
  • Package Traveller

Global Alternative Tourism Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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