Partnership, Collaborations and Acquisitions by the Key Market Players to Enhance Market Growth

Published: Sep 2023

The global application-to-person (A2P) SMS and API market is anticipated to grow at a significant CAGR of 9.8% during the forecast period (2023-2030). The growth of the market is attributed to the factors including acquisitions, collaborations, and product launches adopted by the key market players. For instance, in July 2019, 8x8, Inc., announced the acquisition of Wavecell Pte. Ltd., for $125 million in cash and stock. The acquisition provides 8x8 with an established technology platform and high-growth revenue business to pursue CPaaS globally and represents a natural expansion of 8x8’s cloud business from unified communications-as-a-service (UCaaS), contact center-as-a-service (CCaaS), and video into the CPaaS market.

Browse the full report description of “Application-to-Person (A2P) SMS and API Market Size, Share & Trends Analysis Report by type by Component (Platform and A2P Service), by Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services and Others), by deployment mode (On-Premises and Cloud), by end-user (Banking financial services and insurance, Retail and E-commerce, E-governance, Healthcare and Others (Travel and hospitality)) Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/application-to-person-ap2-sms-and-api-market

In addition, partnerships, collaborations, and acquisitions strategies enable key market players to expand their offerings, enter new markets, technology integration, innovation, and research. This innovation drives market growth by meeting the evolving needs of businesses and providing solutions that deliver increased efficiency and accuracy in financial processes. For instance, in May 2021, Infobip Group, acquired the number one SMS firewall service provider Anam that offered solutions to more than 80 MNOS with more than 606 million customers across the globe. This strategic acquisition strengthens Infobip’s position as the first choice for mobile network operators through enhanced product and service offerings. The combined product portfolio for MNOs represents an exceptional proposition to mobile operators that will also vastly benefit subscribers, and included best in class SMS Firewall, SMS Hubs, SMSC,?CPaaS, RCS?and authentication and  verification.

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Component

o By Application

o By Deployment Mode

o By End-User

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape-Includes Syniverse Technologies LLC, Tyntec Ltd, Sinch AB, Vonage Holdings Corp., Amdocs group

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Application-to-Person (A2P) SMS and API Market Report Segment

By Component

  • Platform
  • A2P Service

By Application

  • Authentication Services
  • Promotional and Marketing Services
  • Pushed Content Services
  • Interactive Messages Services
  • Customer Relationship Management Services
  • Others

By Deployment Mode

  • On-Premises
  • Cloud

By End-User

  • Banking financial services and insurance
  • Retail and E-commerce
  • E governance
  • Healthcare
  • Others(Travel and hospitality)

Global Application-to-Person (A2P) SMS and API Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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