Growing Advancement in AI Technology Globally Drives the Growth of the AI in Marketing Market

Artificial Intelligence (AI) in marketing market is anticipated to grow at a significant CAGR of 15.5% during the forecast period (2024-2031). The growing demand for AI in defining marketing strategies by major organizations is a key factor driving the global market growth. According to the Business Solutions Marketing Statistics 2023, AI is used for marketing purposes by 28.0% of top companies. In 2022, just 15.0% of content marketers plan to use AI. According to 84.0% of digital marketing executives, using AI and ML improves the marketing function’s ability to provide clients with real-time, personalized experiences.

Browse the full report description of “AI in Marketing Market Size, Share & Trends Analysis Report by Component (Software, and Services), by Deployment (On-Premises, and Cloud), by Application (Social Media Advertising, Search Engine Marketing, Virtual Assistant, Sales & Marketing Automation, Analytics Platform, and Others), and by End-User (BFSI, Retail, Consumer Goods, Media & Entertainment, IT & Telecommunications, and Others) Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/artificial-intelligence-ai-in-marketing-market

Market players provide an internet-advertising platform that lets marketers create several headlines and descriptions for one ad. Entrepreneurs can begin their ads by customizing them to a geographic range, financial requirements, and other aspects by using the advertisement tool. AI helps advertisers’ segment, target consumers more effectively, and deliver more individualized experiences. Numerous industries, including the automobile, insurance, finance, retail, and healthcare sectors, have benefited from the application of AI. AI has the potential to improve advertising's efficacy, efficiency, and impact by automating the design and distribution of ads and by more precisely targeting viewers.

Recent Development

• In June 2024, AI Press Fast an innovator in AI-driven marketing solutions introduced its revolutionary new service, AI Press Release. The innovative service is designed to transform the way businesses create and distribute press releases, providing unparalleled exposure and credibility to reach a global audience.

• In March 2024, Accenture and Adobe to co-develop industry-specific generative AI solutions to accelerate marketing transformation. The collaboration helps organizations move from generative AI experimentation to adoption at scale. Accenture integrates Adobe Firefly custom models into marketing services offered by Accenture Song, to provide clients with the industry-specific insights required to train bespoke models on their proprietary data and brand guidelines.

Market Coverage

• The market number available for – 2023-2031

• Base year- 2023

• Forecast period- 2024-2031

• Segment Covered- 

o By Component

o By Deployment

o By Application

o By End-Users

• Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

• Competitive Landscape- Amazon Web Services, Inc., Google LLC, IBM Corp., Microsoft Corp., and NVIDIA Corp. among others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global AI in Marketing Market Report Segment

By Component

• Software
• Services

By Deployment 

• On-Premises
• Cloud

By Application

• Social Media Advertising
• Search Engine Marketing
• Virtual Assistant
• Sales & Marketing Automation
• Analytics Platform
• Others (Content Curation)

By End-Users

• BFSI
• Retail
• Consumer Goods
• Media & Entertainment
• IT & Telecommunications
• Others (Education, Healthcare, Manufacturing and Automotive)

Global AI in Marketing Market Report Segment by Region

North America

• United States

• Canada 

Europe

• UK

• Germany

• Italy

• Spain

• France

• Rest of Europe 

Asia-Pacific

• China

• India

• Japan

• South Korea

• Rest of Asia-Pacific 

Rest of the World

• Latin America 

• Middle East & Africa

To learn more about this report request a sample copy @ https://www.omrglobal.com/request-sample/artificial-intelligence-ai-in-marketing-market