Heads Up Display (HUD) devices are Advanced Driver Assistance Systems (ADAS) with the objective to enhance driver safety and driving efficiency. In addition to this, HUD provides all the information to the driver shown on the windshield and avoids the loss of attention from the road. Automotive HUD technology enables the driver to receive information directly from the dashboard within the viewpoint of the windshield and thus, minimize the chances of potential mishaps on road due to distractions. HUDs display vehicle speed, alerts, navigation information and thereby, providing drivers with access to critical information directly on the sight.
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The automotive HUD market is estimated to surpass $1 billion by the end of 2019. The current share of HUD technology in the automobile industry is approximately 2% and is expected to grow in the near future due to rising concern about road safety. The HUD can be classified into two types including the fixed mounted HUD and the head-mounted display (HMD) which moves with the user’s head movement. HMD is used in the fighter plane helmets and motorbike helmets. However, many modern fighter planes use both HUD and HMD these days such as F/A-18, F-16, and Eurofighter. Currently, automotive HUD market is growing as it is being significantly used in sports, luxury and premium cars. The technology is gradually being adopted for the application in mid-size cars and SUVs. Other applications of HUD include commercial airplanes, automobiles, military tanks, bike helmets and many more.
The commercial use of automotive HUD started in the early 2000s. The key players of the market include BMW, Nissan, Mazda, Audi, Volvo, Kia and Mercedes that are currently offering the HUD systems such as speedometer, tachometer and navigation display. Other service providers such as Honda Motor, Toyota and Lexus provide night vision information in addition with HUD system.
Current Market Trends Covered in the market report:
The Report Automotive HUD Market – Segmented by Sales Channel, Vehicle Class, and Vehicle Type
Global Automotive HUD Market by Sales Channel
Global Automotive HUD Market by Vehicle Class
Global Automotive HUD Market by Vehicle Type
The Report automotive HUD Market – Segment by Region
North America
Europe
Asia-Pacific
Rest of the World