Automotive HUD (Heads Up Display) with the potential to radically change the face of the automotive industry

Published: Jul 2019

Heads Up Display (HUD) devices are Advanced Driver Assistance Systems (ADAS) with the objective to enhance driver safety and driving efficiency. In addition to this, HUD provides all the information to the driver shown on the windshield and avoids the loss of attention from the road. Automotive HUD technology enables the driver to receive information directly from the dashboard within the viewpoint of the windshield and thus, minimize the chances of potential mishaps on road due to distractions. HUDs display vehicle speed, alerts, navigation information and thereby, providing drivers with access to critical information directly on the sight.

Browse full report on Automotive HUD Market Report by Sales Channel (OEM and Aftermarket), by Vehicle Class (Economy and Luxury), by Vehicle Type (Passenger Vehicle and Commercial Vehicle), Size, Share, Trends, Growth, Industry Analysis and Forecasts to 2025 at https://www.omrglobal.com/industry-reports/head-up-display-market/

The automotive HUD market is estimated to surpass $1 billion by the end of 2019. The current share of HUD technology in the automobile industry is approximately 2% and is expected to grow in the near future due to rising concern about road safety. The HUD can be classified into two types including the fixed mounted HUD and the head-mounted display (HMD) which moves with the user’s head movement. HMD is used in the fighter plane helmets and motorbike helmets. However, many modern fighter planes use both HUD and HMD these days such as F/A-18, F-16, and Eurofighter. Currently, automotive HUD market is growing as it is being significantly used in sports, luxury and premium cars. The technology is gradually being adopted for the application in mid-size cars and SUVs. Other applications of HUD include commercial airplanes, automobiles, military tanks, bike helmets and many more.

The commercial use of automotive HUD started in the early 2000s. The key players of the market include BMW, Nissan, Mazda, Audi, Volvo, Kia and Mercedes that are currently offering the HUD systems such as speedometer, tachometer and navigation display. Other service providers such as  Honda Motor, Toyota and Lexus provide night vision information in addition with HUD system.

Current Market Trends Covered in the market report:

  • The development of ultra-thin augmented reality (AR) HUD.
  • Third-party HUDs linking to either phone’s internal GPS or finding a signal from a satellite to estimate the speed of the car.
  • Smartphone apps that display the reverse image on the windshield when the phone is mounted on top of the dashboard.
  • Growth in the adoption rate of new technologies such as ADAS.

The Report Automotive HUD Market – Segmented by Sales Channel, Vehicle Class, and Vehicle Type

Global Automotive HUD Market by Sales Channel

  • OEM
  • Aftermarket

Global Automotive HUD Market by Vehicle Class

  • Economy
  • Luxury

Global Automotive HUD Market by Vehicle Type

  • Passenger vehicle
  • Commercial vehicle

The Report automotive HUD Market – Segment by Region

North America

  • US
  • Canada

Europe

  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe

Asia-Pacific

  • China
  • Japan
  • India
  • Rest of Asia-Pacific

Rest of the World

  • Middle East & Africa
  • Latin America