Increasing Support from Governments to Sustain Ayurveda Industry

Published: May 2024

Global Ayurveda market is anticipated to grow at a CAGR of 25.2% during the forecast period (2024–2031). The increasing support from state-run organizations to sustain the Ayurveda industry through policies, schemes, and regulations is a key factor driving the global market growth. The support is aimed at strengthening the roots of ancient medicinal practices across the globe and innovating medicinal practices to cure modern-day ailments. For instance, a budget of $464.68 million is set aside for the next five years for Ayush Wellness Centers under the National Ayush Mission. The center has contributed to the wellness sector by revamping the existing 1.5 lakh health centers across the country.

Browse the full report description of “Ayurveda Market Size, Share & Trends Analysis Report by Form (Herbal, Mineral, and Herbo-Mineral), by Application (Medical/Therapy, and Personal), by Distribution Channel (Retail Stores, Supermarkets, and Online Marketplaces), and by End-User (Healthcare, and Academia & Research), Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/ayurveda-market

India, a pioneer of the industry is constantly investing and is being relied upon by international organizations to develop and grow the industry's R&D and infrastructure for global consumption. For instance, in November 2020, the World Health Organization (WHO) selected India to set up a traditional medicine center to strengthen research, training, and awareness of Ayurveda. After the announcement, the Indian PM inaugurated two ayurveda institutions: the Institute of Teaching and Research in Ayurveda (ITRA), Jamnagar (Gujarat), and the National Institute of Ayurveda (NIA), Jaipur (Rajasthan).

Market Coverage  

The market number available for 2023-2031 

Base year: 2023 

Forecast period: 2024-2031 

Segment Covered- 

o By Formulation

o By Application

o By Distribution Channel

o By End-User

Regions Covered- 

o North America 

o Europe 

o Asia-Pacific 

o Rest of the World

Competitive Landscape- Patanjali Ayurveda Ltd., Kerala Ayurveda Ltd., Himalaya, Vicco Laboratories, and Dabur Ltd. among others.

Key questions addressed by the report 

  • What is the market's growth rate? 
  • Which segment and region dominate the market in the base year? 
  • Which segment and region will project the fastest growth in the market? 
  • Who is the leader in the market? 
  • How are players addressing challenges to sustain growth? 
  • Where is the investment opportunity? 

Global Ayurveda Market Report Segment 

By Formulation

  • Herbal
  • Mineral
  • Herbo-Mineral

By Application

  • Medical/Therapy
  • Personal Care

By Distribution Channel

  • Retail Stores
  • Supermarkets
  • Online Marketplaces

By End-User

  • Healthcare
  • Academia & Research

Global Ayurveda Market Report Segment by Region 

North America 

· United States 

· Canada 

Europe 

· UK 

· Germany 

· Italy 

· Spain 

· France 

· Rest of Europe 

Asia-Pacific 

· China 

· India 

· Japan 

· South Korea 

· Rest of Asia-Pacific 

Rest of the World 

· Latin America

· The Middle East and Africa


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