Rise of Awareness to Use Men’s Grooming Products Driving Market Growth

Published: Jun 2024

Global beard oil market is anticipated to grow at a CAGR of 6.0% during the forecast period (2024-2031). Beards are now regarded as fashionable and well-groomed facial characteristics rather than as disheveled or unprofessional. Beard oil caters to this trend by offering a solution to common beard concerns like dryness, itchiness, and patchiness. The men's grooming industry is thriving due to continuous innovation in beard oil formulas and marketing strategies, highlighting their benefits and benefits to consumers. Key factors driving market revenue growth are increasing awareness of beard oil among men and expansion of the e-commerce sector across the globe. The men's grooming industry's focus on appearance, product innovation, and celebrity influence is creating a perfect storm for the global beard oil market. For instance, in June 2023, the beauty and skincare company VLCC revealed the acquisition of the men's grooming company Ustraa through a share swap deal and a secondary buyout. Following the merger, VLCC will continue to spend to propel Ustraa's expansion. The acquisition marks VLCC’s foray into the men's grooming segment and enhances new-age digital commerce and product innovation capabilities for the platform. 

Browse the full report description of “Beard Oil Market Size, Share & Trends Analysis Report by Product Type (Conventional and Organic), by Packaging (Bottles, Tubes, and Others (Jars and Pouches)), and by Distribution Channel (Online and Offline), Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/beard-oil-market

In January 2022, BRANDED acquired the community-based men's personal care brand Fresh Heritage. BRANDED and Fresh Heritage, a pioneer in men's organic, natural hair and beard care products influenced by African grooming customs, are collaborating. BRANDED will expand Fresh Heritage's global distribution, leveraging its extensive marketing, supply chain, and manufacturing infrastructure, enabling founders to focus on new product development, brand awareness, and community engagement initiatives.

Market Coverage

The market number available for – 2023-2031

Base year- 2023

Forecast period- 2024-2031

Segment Covered- 

o By Product Type

o By Packaging

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- Bossman Brands, The Man Company, Beardo, Mountaineer Brand, and Jack Black, among others.

Key questions addressed by the report.

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Beard Oil Market Report Segment

By Product Type

  • Conventional
  • Organic

By Packaging

  • Bottles
  • Tubes
  • Others (Jars and Pouches)

By Distribution Channel

  • Online
  • Offline

Global Beard Oil Market Report Segment by Region

North America

United States

Canada 

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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