The Increasing Number of Travelers to Boost Boutique Hotel Market Demand Across the Globe

Published: Mar 2023

The global boutique hotel market is anticipated to grow at a considerable CAGR of 6.2% during the forecast period (2023–2029). The major factor assisting the market's growth includes the growing number of travelers, such as budget leisure travelers, business travelers, and hikers. People nowadays focus more on multiple short trips throughout the year to various places instead of just one long trip. Additionally, these hotels are customized, private, and have a smaller crowd, allowing travelers to relax and get comfortable in a better atmosphere than large chain hotels. For instance, according to new data from The World Tourism Organization (UNWTO), more than 900 million tourists traveled internationally in 2022, double the number recorded in 2021 though still 63% of pre-pandemic levels. Every global region recorded notable increases in international tourist numbers. 

Browse the full report description of “Boutique Hotel Market Size, Share, and Trends Analysis Report by Hotel Type (Business Hotels, Suite Hotels, Airport Hotels, Resort Hotels, and Others), by Booking Type (Phone Booking, Online Booking, and In-Person Booking), by Tourist Type (Domestic and International), and by Tour Type (Independent Traveler, Package Traveler, and Tour Group), Forecast Period (2023-2029)” at https://www.omrglobal.com/industry-reports/boutique-hotel-market

Companies are also opening new boutique hotels to further the market's growth. For instance, in February 2023, Lilly Hall, a luxurious boutique hotel, was officially opened in Pensacola's East Hill district. The hotel has 15 rooms, a speakeasy, an event area, and Darian Hernandez’s restaurant. Additionally, Christian Louboutin, a well-known fashion brand, is planning to open a boutique hotel in April 2023, in Portugal’s beach town, Melides. There are only 13 rooms in the three-story hotel, and every room is different. Vermelho, designed by Madalena Caiado, incorporates Northern African and European inspirations into the inlaid wood floors, bespoke mosaics, and colorful paintings. Other amenities of the hotel include a massage suite and the Xtian restaurant.

Market Coverage

The Market Number Available for – 2021-2029

o Base year- 2022

o Forecast period- 2023-2029

Segment Covered- 

o By Hotel Type

o By Booking Type

o By Tourist Type

o By Tour Type

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- Four Seasons Holdings Inc., Hilton, Hyatt Hotels, InterContinental Hotels Group Plc, ITC Hotels Ltd., Jumeirah International LLC, and others.

Key questions addressed in the report

What is the market growth rate?

Which segment and region dominated the market in the base year?

Which segment and region will project the fastest growth in the market?

How has COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected regions and segments

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Boutique Hotel Market Report Segment

By Hotel Type

  • Business Hotels
  • Suite Hotels
  • Airport Hotels
  • Resort Hotels
  • Others

By Booking Type

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type

  • Domestic
  • International

By Tourist Type

  • Independent Traveler
  • Package Traveler
  • Tour Group

Global Boutique Hotel Market Report Segment by Region

North America

US

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East and Africa


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