Product Launches to Propel the Growth of the Canned Tuna Market

Published: Jun 2023

The global canned tuna market is anticipated to grow at a considerable CAGR of 4.5% during the forecast period (2023-2030). The canned tuna market is driven by the launch of new product series in canned tuna domain. For instance, in May 2023, German firm Deutsche See launched new canned tuna products that are Marine Stewardship Council-certified, including tuna in sunflower oil in two different sizes. Further, in April 2023, Thai Union pened a new factory store in Peniche, Portugal, via its subsidiary European Seafood Investment Portugal (ESIP) in order to sell a new line of tuna salads geared toward the domestic market.  The retail outlet will sell “Peniche Can by Thai Union,” a new brand range of products. The store, dubbed Peniche Can Store to align with the brand, will be a retail extension of ESIP’s production facility in Peniche and will sell Peniche Can Surf, a selection of tuna salads. According to Thai Union, the new brand was created as a “reverence to Peniche’s fishing heritage” and its community of surfers. The brand includes a salad range including three products: tuna, bulgur, and vegetables; tuna, red beans and mixed vegetables; and tuna pasta salad with tomatoes, green olives, and a tomato and herb sauce. The new brand line will also be available for purchase online for customers in Portugal.

Browse the full report description of “Canned Tuna Market Size, Share & Trends Analysis Report by Product Type (Skipjack and Yellowfin), and by Distribution Channel (Hypermarket & Supermarket, Specialty Stores, and Online) Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/canned-tuna-market

Apart from this, in April 2021, Waitrose launched the UK’s 1st albacore and yellowfin tuna. Waitrose is a supermarket chain based in the UK. The product launched has been certified under the well-known Marine Stewardship Council (MSC) standard. The company has invested around 10 years to introduce certified products in the market, along with the support of the local government, suppliers, and NGO’s.

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Product type

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- including Frinsa del Noroeste S.A., Thai Union Group PCL, Bumble Bee Foods LLC, Century Pacific Food Inc., Jealsa Corp. among others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Canned Tuna Market Report Segment

By Product Type

  • Skipjack
  • Yellowfin

By Distribution Channel

  • Hypermarket & Supermarket
  • Specialty Stores 
  • Online

Global Canned Tuna Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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