Increasing Concern Regarding Consumer Data Privacy Along With Digital Advertising Trend to Drive the Global Consent Management Platform (CMP) Market.

Published: Apr 2022

The global Consent Management Platform (CMP) market is anticipated to grow at a significant CAGR during the forecast period (2022-2028). The major factor driving the growth of the global Consent Management Platform (CMP) market during the forecast period is the increasing concern regarding consumer data privacy globally. Many organizations adopt data privacy software owing to the General Data Protection Regulation (GDPR) regulations which necessitate businesses providing consent, choice, and control into the value exchange with their customers online. Additionally, the CPM is required to take consent from the consumers from accepting cookies to email addresses, among others.

Browse the full report description of “Global Consent Management Platform (CMP) Market Size, Share & Trends Analysis Report, By Component (Software and Service), By Deployment Mode (On-Premise and Cloud), By Application (Large Enterprise and SMEs), Forecast (2022-2028).” at https://www.omrglobal.com/industry-reports/consent-management-platform-cmp-market

Furthermore, the growth of the market is can also be attributed to the increasing digital advertising trends across the globe. Additionally, CMP helps an organization to adhere to policy guidelines from the government to protect and take consent from consumers to collect and use their data. Many governments across the globe are issuing policies such as the US’ California Consumer Privacy Act (CCPA), and India’s Personal Data Protection Bill (PDP), among others which are driving the adoption of CMP which in turn is boosting the growth of the market.

The major companies serving the global Consent Management Platform (CMP) market include OneTrust, Quantcast, Piwik PRO, TrustArc and CookieYes Ltd. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, partnerships and collaborations, and geographical expansion, to stay competitive in the market. For instance, in July 2020, Didomi announced the launch of its consent management platform (CMP) on the cross-platform game Unity. The launch was aimed to allow game publishers to better monetize their apps while complying with increasingly tough privacy regulations across the globe.

Market Coverage

The market number available for – 2021-2028

Base year- 2021

Forecast period- 2022-2028

Segment Covered- 

o By Component

o By Deployment Mode

o By Application

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- OneTrust, Quantcast, Piwik PRO, TrustArc and CookieYes Ltd.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

How has COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected region and segment

Who is the leader in the market?

How players are addressing challenges to sustain growth?

Where is the investment opportunity?

Global Consent Management Platform (CMP) Market Report by Segment

By Component

  • Software 
  • Service

By Deployment Mode

  • On-Premise
  • Cloud

By Application

  • Large Enterprise
  • SMEs

Global Consent Management Platform (CMP) Market Report by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa

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