Global digital signage market size was $25.8 billion and is growing at a CAGR of 8.6% during the forecast period (2025-2035). Digital signage plays a crucial role in transforming public infrastructure by delivering real-time information. Digital signage helps to enhance way-finding and improve commuter engagement through dynamic, location-based content. The surge in smart city initiatives globally is expected to propel the growth of the digital signage market during the forecast period. The government is deploying digital signage across public infrastructure as these displays provide real-time updates on transportation schedules and more. For instance, in June 2023, Barcelona implemented the project “Zona Bus 4.0,” initiated by BSM to enhance digitalization and the use of data to improve tourist mobility in the city. The project aims to create a smart system for monitoring the flow of tourist-coach traffic to encourage more efficient use of public spaces. The initiative will also include the installation of digital screens that provide information of interest about the service for coach drivers and visitors alike.
Browse the full report description of “Digital Signage Market Size, Share & Trends Analysis by Component Type (Hardware, Software, and Services), By Product (Video Walls, Video Screen, Kiosks, Billboards, System-On-Chip, Digital Posters, and Others), and by End-Users (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education, Public Infrastructure And Transportation, and Others) Forecast Period (2025-2035)” at https://www.omrglobal.com/industry-reports/digital-signage-market
Additionally, the rising investment in public infrastructure and transportation will create an opportunity for the digital signage market during the forecast period. For instance, in November 2024, Dubai’s Roads and Transport Authority completed 141 bus shelters from the plan to deliver 762 shelters. The shelters are designed with modern aesthetics and user-friendly features. These shelters are designed in a way to enhance comfort and convenience for public transport users. The project is planned to be completed by the end of 2025. Thus, rising investments in public infrastructure and transportation are expected to create significant growth opportunities.
The key market players in the digital signage market are Cisco Systems, Inc., Intel Corp., Microsoft Corp., Omnivex Corp., Panasonic Corp., and Samsung Electronics America, Inc., among others. Such key companies are at the forefront of innovation, continually enhancing display technologies and exploring new applications for digital signage across diverse sectors. For instance, in May 2024, AG Neovo announced the launch of its new NSD Series a versatile UHD digital signage solution. The new product comes with multiple content management options along with serving diverse needs for publishing dynamic signage content. The company’s new series product is a slim profile design lending a premium look. Its slim profile will enhance the image of businesses in sectors such as retail stores and hospitality.
Market Coverage
• The market number available for – 2024-2035
• Base year- 2024
• Forecast period- 2025-2035
• Segment Covered-
o By Component Type
o By Product
o By End-User Industry
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape - LG Electronics, Sony, Philips, Panasonic Corp., Samsung Electronics, NEC Corp., Cisco Systems, Inc., Intel Corp., and Microsoft Corp., among others.
Key questions addressed by the report.
Global Digital Signage Market Report Segment
By Component Type
By Product
By End-User
Global Digital Signage Market Report Segment by Region
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Russia
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Australia and New Zealand
• ASEAN Economies
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa
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