Increased Deployment of Digital Signage in Public Infrastructure and Transportation

Published: Apr 2025

Global digital signage market size was $25.8 billion and is growing at a CAGR of 8.6% during the forecast period (2025-2035). Digital signage plays a crucial role in transforming public infrastructure by delivering real-time information. Digital signage helps to enhance way-finding and improve commuter engagement through dynamic, location-based content. The surge in smart city initiatives globally is expected to propel the growth of the digital signage market during the forecast period. The government is deploying digital signage across public infrastructure as these displays provide real-time updates on transportation schedules and more. For instance, in June 2023, Barcelona implemented the project “Zona Bus 4.0,” initiated by BSM to enhance digitalization and the use of data to improve tourist mobility in the city. The project aims to create a smart system for monitoring the flow of tourist-coach traffic to encourage more efficient use of public spaces. The initiative will also include the installation of digital screens that provide information of interest about the service for coach drivers and visitors alike.

Browse the full report description of “Digital Signage Market Size, Share & Trends Analysis by Component Type (Hardware, Software, and Services), By Product (Video Walls, Video Screen, Kiosks, Billboards, System-On-Chip, Digital Posters, and Others), and by End-Users (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education, Public Infrastructure And Transportation, and Others) Forecast Period (2025-2035)” at https://www.omrglobal.com/industry-reports/digital-signage-market

Additionally, the rising investment in public infrastructure and transportation will create an opportunity for the digital signage market during the forecast period. For instance, in November 2024, Dubai’s Roads and Transport Authority completed 141 bus shelters from the plan to deliver 762 shelters. The shelters are designed with modern aesthetics and user-friendly features. These shelters are designed in a way to enhance comfort and convenience for public transport users. The project is planned to be completed by the end of 2025. Thus, rising investments in public infrastructure and transportation are expected to create significant growth opportunities. 

Key Players and Innovations

The key market players in the digital signage market are Cisco Systems, Inc., Intel Corp., Microsoft Corp., Omnivex Corp., Panasonic Corp., and Samsung Electronics America, Inc., among others. Such key companies are at the forefront of innovation, continually enhancing display technologies and exploring new applications for digital signage across diverse sectors. For instance, in May 2024, AG Neovo announced the launch of its new NSD Series a versatile UHD digital signage solution. The new product comes with multiple content management options along with serving diverse needs for publishing dynamic signage content. The company’s new series product is a slim profile design lending a premium look. Its slim profile will enhance the image of businesses in sectors such as retail stores and hospitality.

Market Coverage

The market number available for – 2024-2035

Base year- 2024

Forecast period- 2025-2035

Segment Covered- 

o By Component Type

o By Product

o By End-User Industry

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape - LG Electronics, Sony, Philips, Panasonic Corp., Samsung Electronics, NEC Corp., Cisco Systems, Inc., Intel Corp., and Microsoft Corp., among others.

Key questions addressed by the report.

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Digital Signage Market Report Segment

By Component Type 

  • Hardware
  • Software
  • Services  

By Product

  • Video Walls
  • Video Screen
  • Kiosks
  • Billboards
  • System-on-Chip
  • Digital Posters
  • Others (Transparent LED Screen)

By End-User 

  • Retail
  • Hospitality
  • Entertainment
  • Stadiums & Playgrounds
  • Corporate
  • Banking
  • Healthcare
  • Education
  • Public Infrastructure and Transportation
  • Others  

Global Digital Signage Market Report Segment by Region

North America

United States

Canada 

Europe

UK

Germany

Italy

Spain

France

Russia

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Australia and New Zealand

ASEAN Economies

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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