Growing Preference for Healthy Snacks is Driving the Market Growth

Published: Jun 2024

Global dried vegetable market is anticipated to grow at a CAGR of 6.0% during the forecast period (2024-2031). A major factor supporting the market growth is the increasing preference for healthy snacks from consumers which are ideal for busy professionals, parents, or students with limited time. Dried vegetables offer convenience and a concentrated source of essential nutrients, making them a guilt-free snacking option that contributes to a balanced diet. They are also suitable for health-conscious individuals following specific dietary patterns, such as vegan, gluten-free, or keto. For instance, in October 2023, 7-Eleven Malaysia introduced a fresh line of vegan-friendly dried vegetable snacks to meet the increasing demand for healthier snack choices. The lineup includes Dried Okra, Dried Carrots, and Dried Green Radish, each pack containing a significant vegetable content ranging from 63.0% to 67.0%, promising a nourishing and wholesome snacking option. It often aligns with the clean label trend, containing minimal or no added ingredients, artificial flavors, or preservatives. This transparency and focus on natural ingredients resonate with consumers who prioritize clean eating and avoid processed foods. Dried vegetable companies are targeting health-conscious consumers through creative marketing campaigns that emphasize the nutritional benefits of dried vegetables and their ease of integration into various diets. Social media influencers and health-focused bloggers are also promoting dried vegetables as a delicious and nutritious snack option.

Browse the full report description of “Dried Vegetable Market Size, Share & Trends Analysis Report by Processing Method (Air Drying, Freeze Drying, and Spray Drying), and by End-User (Food Processing, Household Consumption, and HORECA), Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/dried-vegetable-market

The dried vegetable market is expanding beyond bland veggie chips, with manufacturers introducing new flavors, textures, and product formats. This variety caters to diverse taste preferences and keeps consumers engaged. Some companies offer subscription services that deliver curated selections of dried vegetables directly to customer's doorsteps, catering to busy consumers who appreciate pre-portioned, healthy snack options. Recipe inspiration and meal suggestions featuring dried vegetables are readily available online and through social media platforms, empowering consumers to explore the versatility of dried vegetables and integrate them into various recipes beyond snacking. Dried vegetables, with their unique combination of convenience, health benefits, and versatility, are perfectly positioned to capitalize on this trend and maintain their strong growth trajectory in the global market.

Market Coverage

The market number available for – 2023-2031

Base year- 2023

Forecast period- 2024-2031

Segment Covered- 

o By Processing Method

o By End-User

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- Augason Farms, BCFoods Inc., European Freeze Dry, Honeyville Inc., Natural Poland, and Richfield Foods, among others.

Key questions addressed by the report.

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Dried Vegetable Market Report Segment

By Processing Method

  • Air Drying
  • Freeze Drying
  • Spray Drying

By End-User

  • Food Processing
  • Household Consumption
  • HORECA

Global Dried Vegetable Market Report Segment by Region

North America

United States

Canada 

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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