Increasing Consumption of Unhealthy Products Coupled with Increasing Disposable Income is Growing the Global Electric Toothbrush Market.

Published: Jul 2022

The global electric toothbrush market is expected to grow at a CAGR of 6.0% during the forecast period (2022-2028). The increasing disposable income of people is contributing to the growth of the global electric toothbrush market. Owing to the increasing disposable income, people spend more on their oral hygiene products. According to the latest report 2022, by the Bureau of Economic Analysis, US, personal income increased 4.8% at an annual rate in the first quarter of 2022 after increasing 3.6% in the fourth quarter of 2021. This shows the increasing disposable income of the people which they tend to spend more on their oral hygiene and thereby simultaneously increases the demand for electric toothbrushes and related products.

Browse the full report description of “Electric Toothbrush Market Size, Share and Trends Analysis Report, By Product Type (Battery Powered and Rechargeable), By Technology (Rotational and Vibrational), By Price (Economy, Mid-Range, and Premium), By Distribution Channel (Hypermarkets/Supermarkets, Drug Stores and Pharmacies, and Online Retailers), Forecast Period (2022-2028)” at https://www.omrglobal.com/industry-reports/electric-toothbrush-market

Moreover, due to the changing lifestyle, peoples tend to consume unhealthy products such as tobacco, alcohol, fast food, processed foods, and products which contains a high quantity of sugars, starch, carbohydrates, and others. High consumption of these products can lead to various oral diseases such as tooth cavities, oral cancer, and others. Most people with these oral cancers and diseases have a history of smoking, drinking or consuming other tobacco products, such as chewing tobacco or high consumption of alcohol. These food items have a very bad impact on the oral hygiene of people and therefore, require proper oral care and an advanced toothbrush which can clean teeth properly. According to the American Cancer Society (ACS), the latest report for 2022, around 54,000 new cases of the oral cavity or oropharyngeal cancer and around 11,230 mortalities due to these diseases are expected to occur in 2022. An electric toothbrush supports in removing the plaque and other impurities formed on teeth, hence reducing the percentage of affected from any oral-related diseases.  

Market Coverage

The market number available for – 2021-2028

Base year- 2021

Forecast period- 2022-2028

Segment Covered- 

o By Product Type

o By Technology

o By Price

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- Koninklijke Philips N.V., Colgate-Palmolive Co., The Procter & Gamble Co., Panasonic Corp., and Church & Dwight Co., Inc.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

How COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected region and segment

Who is the leader in the market?

How players are addressing challenges to sustain growth?

Where is the investment opportunity?

Global Electric Toothbrush Market Report by Segment

By Product Type

  • Battery Powered
  • Rechargeable

By Technology

  • Rotational
  • Vibrational

By Price

  • Economy
  • Mid-Range
  • Premium

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Drug Stores & Pharmacies
  • Online Retailers

Global Electric Toothbrush Market Report by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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