The global email marketing software market is anticipated to grow at a CAGR of 10.9% during the forecast period. Personalization allows marketers to tailor their messages to individual subscribers based on their interests, behaviors, and preferences. This approach to email marketing enables businesses to engage with their customers on a more personal level, which can ultimately lead to higher open rates, click-through rates, and conversions. According to a study by Experian, personalized emails have an open rate of 29.0%, which is 6.0% higher than non-personalized emails.
Browse the full report description of “Email Marketing Software Market Size, Share & Trends Analysis Report by Channel (Business to business, and Business to customers), by Deployment (Cloud-based and On-premise), by Application (Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting, and Analytics and Others), and by End-User (BFSI, IT and Telecommunications, Retail and Consumer Goods, Healthcare, Travel and Transportation, Education, Media and Entertainment and Others) Forecast Period (2023-2029)” at https://www.omrglobal.com/industry-reports/email-marketing-software-market
The rise of artificial intelligence and machine learning has made it easier for email marketers to personalize their campaigns. By using algorithms that analyze customer data, email marketing software can generate personalized content, and subject lines, and even send times based on the recipient's behavior. One example of a company that has successfully leveraged personalization in its email marketing campaigns is Netflix. It sends personalized recommendations to its subscribers based on their viewing history, resulting in a more engaging and relevant user experience. This approach has helped Netflix to retain its customers and increase its subscriber base. Another example is Amazon, which sends personalized product recommendations to its customers based on their search and purchase history. This strategy has helped Amazon increase its sales and customer loyalty, as customers feel that the company understands their needs and preferences.
Market Coverage
• The market number available for – 2023-2029
• Base year- 2022
• Forecast period- 2023-2029
• Segment Covered-
o By Channel
o By Deployment
o By Application
o By End-User
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape- including Campaign Monitor, HubSpot, Inc., Mailchimp, Oracle, Salesforce, Inc.,
Key questions addressed by the report
• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?
Global Email Marketing Software Market Report Segment
By Channel
By Deployment
By Application
By End-User
Global Email Marketing Software Market Report Segment by Region
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa
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