Rising Demand of Low Calorie Drink and Increased Participation of Producers in New Product launch Driving the Growth of the Fruit Pulp Market

Published: Apr 2022

The global fruit pulp market is anticipated to grow at a considerable CAGR of 5.8% during the forecast period (2022-2028). Fruit pulp has a lot of fiber and is low in calories, and highly used as an ingredient in juices and other drinks such as cocktails & mocktails. Fruit pulp also adds flavor and sweetness without the calories from added sugars. Consumers who are trying to stay fit and healthy are moving towards the consumption of fruit pulp drinks due to which manufacturers are also focusing on sugar reduction in their products. Producers are moving towards producing fruit pulp-based food products owing to the benefits offered by fruit pulp For instance, in March 2021, Nestle launched natural no-sugar bar “Incoa” with cocoa fruit pulp. Similarly, in March 2019, Amul launched ‘Tru’ a fruit juice brand, in collaboration with almond branding. Amul introduced fruit juices in four flavors which includes mango, orange, apple, and lychee, and is priced at Rs.10 for a 200ml bottle. 

Browse the full report of " Global Fruit Pulp Market Size, Share & Trends Analysis Report by Type (Mango, Strawberry, Apple, Guava, Berries, Citrus Fruits, and Others), by Application (Bakery and Confectionery Products, Dairy Products and Condiments, Desserts, Juice, Cocktails & Mocktails, and Others) and by Distribution Channel (Online and Offline) Forecast Period (2022-2028)" at https://www.omrglobal.com/industry-reports/fruit-pulp-market

For instance, in August 2019, a group of 3,000 mango and vegetable farmers have come together to set up a mango pulp manufacturing unit in the name of Nagai Organic Farmers Producers Company Ltd. the unit supplied the pulp to juice producing companies and also plans to produce pulp of other fruits and vegetables. Additionally, PepsiCo India launched Mirinda Joosy, which contains orange fruit juice sourced from Indian farmers and sweetened with stevia and at 70 Calories per serving (250 ml), Mirinda joosy has 50% reduced sugar than normal mirinda.

Market Coverage

  • The market number available for – 2021-2028
  • Base year- 2021
  • Forecast period- 2022-2028

Segment Covered- 

o By Type

o By Application

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- including AGRANA Beteiligungs-AG, Capricorn Food Products India Ltd.,IPRONA S.p.A., Shree Ganesh Frozen Foods Pvt. Ltd., Sun Impex International Foods LLC, and others.

Key questions addressed by the report

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • How COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected region and segment

  • Who is the leader in the market?
  • How players are addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Fruit Pulp Market Report Segment

By Fruit Type

  • Mango
  • Strawberry
  • Apple
  • Guava
  • Berries
  • Citrus Fruits
  • Others

By Application

  • Bakery and Confectionery Products
  • Dairy Products and Condiments
  • Desserts
  • Juice
  • Cocktails & Mocktails

By Distribution Channel

  • Online
  • Offline

Global Fruit Pulp Market Report Segment by Region

North America

  • US
  • Canada

Europe

  • UK
  • Germany
  • Italy
  • Spain
  • France
  • Rest of Europe 

Asia-Pacific

  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific 

Rest of the World

  • Latin America 
  • Middle East & Africa