Strategic Initiative Coupled With Government Initiatives to Increase the Demand for the Market

Published: Jul 2023

The global functional fitness equipment market is anticipated to grow at a CAGR of 8.5% during the forecast period (2023-2030). One of the key factors driving the market growth includes the increasing awareness of the fitness and wellness, which in turn increased the popularity of fitness trends. Government is also offering laws and programs to spread awareness towards health and fitness. According to the IHRSA, the Fitness Industry Council of Canada aggressively promoted in support of Bill C-2. Bill C-2 is a law which offers a range of benefits and programs to support workers and businesses facing more hardship as a fresh variant began to take hold. The law was passed in late 2021, and industry leaders hope it will assist in sparking the estimated 7% industry growth this year.

Browse the full report description of “Functional Fitness Equipment Market Size, Share & Trends Analysis Report by Type (Medballs, Bars and Plates, Flat Bench, Squat Rack, Kettlebells and Dumbbells and Others), and by End-User (Flat Bench Clubs, Squat Rack/Individual, Hotels and Corporate Offices) Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/functional-fitness-equipment-market

Furthermore, the key market players are entering into partnerships, collaborations, and expansion of the product portfolio is propelling the growth of the market. For instance, 

In September 2022, Nautilus, Inc., an innovation leader in home fitness, announced the launch of the Bowflex BXT8J treadmill with JRNY adaptive fitness app compatibility at select online and in-store retail partners providing customers with a complete fitness solution at an affordable price point. The Bowflex BXT8J treadmill offers high-performance cardio and the ability to pair the user’s device to the JRNY adaptive fitness app. 

In April 2021, Matrix, a brand of Johnson Health Tech Co., joined forces with iFIT, a global leader in interactive linked fitness technology and content. The goal of this collaboration is to integrate iFit's digital technology into Matrix's products. 

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Deployment Type 

o By Organization Size

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- includes Brunswick Corp., Johnson Health Tech. Co., Ltd., ACE Controls Inc., among others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Functional fitness equipment Market Report Segment

By Type 

  • Medballs
  • Bars and Plates
  • Flat Bench
  • Squat Rack
  • Kettlebells and Dumbbells
  • Others (Accessories, Rowing Machine)

By End-User

  • Flat Bench Clubs
  • Squat Rack/Individual
  • Hotels
  • Corporate Offices

Global Functional fitness equipment Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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