Global generative AI in marketing market is anticipated to grow at a considerable CAGR of 35.8% during the forecast period (2024-2031). Generative AI is used for a comprehensive range of applications in marketing. The content creation, image/ video production, Search Engine Optimization (SEO), marketing segmentation, personalization, customer support, and cookie less marketing are some of the major application areas of AI in marketing. Marketers are readily willing to adopt these tools to remain competitive in the market place. According to the recent report generated by Capgemini in December 2023, most marketers (62.0%) believe that generative AI will augment human creativity, enhancing unique human qualities such as intuition, emotion, and context understanding.
Browse the full report description of “Generative AI in Marketing Market Size, Share & Trends Analysis Report by Component Type (Software and Services), by System Type (Text Models and Multimodal Models), by Application (Content Creation, Lead Nurturing & Lead Scoring, SEO, Reporting & Analytics, Others (Personalization, Customer Support)), by End-User (Media & Entertainment, IT & Telecommunications, Healthcare, Automotive & Transportation, BFSI, Retail and E-commerce) Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/generative-ai-in-marketing-market
The report found that 57.0% of marketers expect generative AI to act as a catalyst for unlocking new creative possibilities, particularly when collaborating between human and AI-driven innovation; 55.0% foresee this motivating teams to think beyond conventional boundaries. In the next two to three years, marketers already using generative AI expect it will be applied across data analysis (90.0%), search engine optimization (89.0%), customer services (89.0%), content creation (88.0%) and image and video generation (86%). The focus of marketers towards using AI in marketing is likely to grow in the near future. ChatGPT, Jasper, Einsten GPT, Rapidely, Manychat, and Flick are some of the highly used generative AI tools for marketing.
Market Coverage
• The market number available for – 2023-2031
• Base year- 2023
• Forecast period- 2024-2031
• Segment Covered-
o By Component
o By System Type
o By Application
o By End-User
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape- IBM Corp., Google LLC, Microsoft Corp., OpenAI, and AWS, Inc. among others.
Key questions addressed by the report
Global Generative AI in Marketing Market Report Segment
By Component
By System Type
By Application
By End-User
Global Generative AI in Marketing Market Report Segment by Region
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa
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