A Rise in Adoption of Online Platforms and Webshops by Market Players Accelerating the Global Hair Accessories Market

Published: Sep 2022

The global hair accessories market is anticipated to grow at a CAGR of 12.0% during the forecast period. Consumer shopping behavior is shifting to online stores and platforms due to the wide availability of products, the convenience of any-time and anywhere shopping, last-mile delivery, safe payment getaways, various discount offers, and others. Such factors are encouraging consumers to opt for the online distribution channel. With growing consumer preference for the online platform, key companies are adopting online distribution channels to offer products to consumers. For instance, in January 2020, Forever 21 switched to e-commerce businesses with an aim to target consumers in Canada, Asia-Pacific, and Latin America. As per the company, post-switching to e-commerce channels, the demand from international shoppers for brand products has increased. 

Browse the full report description of “Hair Accessories Market Size, Share & Trends Analysis Report by Product (Clips and Pins, Wigs and Extensions Elastics and Ties, Headbands, and Others), by Distribution Channel (Supermarkets and Hypermarkets, General Stores, and Online) Forecast Period (2022-2028)” at https://www.omrglobal.com/industry-reports/hair-accessories-market

Furthermore, social media and the latest trends have changed the consumer perception of hair accessories. Through social media, people are now more aware of the latest hair accessories. The growing number of celebrity interactions through paid partnerships and brands, as well as the growing number of social media influencers, have changed public perception of hair accessories through tutorials, makeover videos, and other forms of digital media. As the number of smartphone users is rapidly increasing, more users will use social media therefore, the chances of getting influenced increase thus the hair accessories market will grow. For instance, in 2020, the number of smartphone users reached 5.22 billion by the end of 2020, which represents 66% of the world's population.

Market Coverage

The market number available for – 2021-2028

Base year- 2021

Forecast period- 2022-2028

Segment Covered- 

o By Product

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- including Claire’s, H&M, Forever 21, Annie International Inc., L. ERICKSON, Silke London, Invisibobble and others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How players are addressing challenges to sustain growth?

Where is the investment opportunity?

Global Hair Accessories Market Report Segment

By Product

  • Clips and Pins
  • Wigs and Extensions
  • Elastics and Ties
  • Headbands
  • Others 

By Distribution Channel 

  • Supermarkets and Hypermarkets
  • General Stores
  • Online

Global Hair Accessories Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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