The global hard tea market is anticipated to grow at a considerable CAGR of 4.9% during the forecast period (2022-2028). Growing demand of tea & alcohol is fueling the global hard tea market during the forecast period. As tea and alcohol both are very addictive beverages, due to which consumers are unable to leave it properly, and hence they always tries to find some other alternate which less effects their body. The Hard teas are less injurious to health then normal alcohol, as hard teas contain less alcohol content. Further due to the large consumer base of tea and alcohol consumers, the demand for hard teas which is a mix of both the beverage is fuelling the market.
Browse the full report description of “Hard Tea Market Size, Share & Trends Analysis Report by ABV% (2%-5%, more than 5.1% ), by Flavor (Lemon, Raspberry, Peach, Orange), and by Distribution Channel (Online, Offline) Forecast Period (2022-2028)” at https://www.omrglobal.com/industry-reports/hard-tea-market
According to Food and Agriculture Organization of the United Nations (FAO) report of 2022,
• The global tea production amounts annually to over $17 billion, while world tea trade is valued at about $9.5 billion, accounting for an important source of export earnings also, world tea per capita consumption increased by 2.5% over the last decade, with marked expansions in tea producing countries.
• World tea consumption increased by 3.5% over the last decade with black tea consumption is anticipated to grow by 2.0 % over the next decade. China’s consumption is expected to increase by an annual growth rate of 4.9 %, as black tea, and dark tea are becoming popular due to the increasing awareness of the health benefits among the consumers followed by countries such as Uganda (8.1 %), Rwanda (5.1 %),Kenya (4.3 %), Malawi (4.0 %), Zimbabwe (3.8 %), Bangladesh (2.8 %), Nepal (2.4), India (2.1 %), Indonesia (1.5 %) and Sri Lanka (1.4 %). This shows the increasing consumers for tea.
• Developing and emerging economies have been driving the growth in demand, with East Asia, Africa, Latin America and the Caribbean, and the Near East leading the expansion. World tea production in 2021 increased to an estimated 6.5 million tonnes, from 6.3 million tonnes in 2020.
Furthermore, the drive for innovation is obvious, as consumers increasingly demand natural and organic ingredients, in diversified blends, flavors the hard tea also attracts the consumers by launching new flavors. There is also a growing interest in higher quality specialty teas with particular flavors. Innovation such as hard teas is also creating demand, which attracts a growing number of young customers from an emerging middle class. The growing alcohol consumers base is also boosting the demand for hard teas as due to health concerns many drinkers prefers low alcohol content beverages with some others natural ingredients like hard teas. According to the Observatory of Economic Complexity data, In 2020, Alcohol were the world's 296th most traded product, with a total trade of $10.6B. In 2020 the top importers of Alcohol were Netherlands ($1.25B), Germany ($1.04B), South Korea ($684M), United States ($642M), and Canada ($586M) and the top exporter was US. Which shows the increasing demand for alcohol across the globe, which further boosts the demand for hard teas due to change in preference of alcohol drinkers.
Market Coverage
• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
o By ABV %
o By Flavor
o By Distribution Channel
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape- including Anheuser-Busch, LLC, BLUE POINT BREWING, Boston Beer Company, Inc., Pabst Brewing Company, LLC, Two Chicks Drinks, LLC and others.
Key questions addressed by the report
• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?
Global Hard Tea Market Report Segment
By ABV%
By Flavor
By Distribution Channel
Global Hard Tea Market Report Segment by Region
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa
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