Global internet of behavior (IoB) market is anticipated to grow at a significant CAGR of 23.2% during the forecast period (2024-2031). The growing amount of data from several digital touch points, including wearable technology, social media platforms, and IoT sensors, is driving the IoB market and offers a wealth of data for behavior research. The IoB market is expanding due to consumer desire for tailored experiences and focused marketing tactics. Moreover, the deployment of IoB solutions is fueled by the growing popularity of connected devices and smart cities as well as the demand for better public services and operational efficiency. To guarantee the appropriate and moral deployment of IoB, it is crucial to address privacy and ethical concerns about data gathering and usage.
Browse the full report description of “Internet of Behavior Market Size, Share & Trends Analysis Report by Organization Size (Large Enterprises and Small and Medium Enterprises), by Application (Advertising Campaign, Digital Marketing, Content Delivery and Brand Promotion), and by Industry (BFSI, Media and Entertainment, Tourism & Travel, IT & Telecom, Retail & E-Commerce, Healthcare, Manufacturing and Others) Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/internet-of-behavior-market
Many companies have experienced growth using IoB technology to expand their customer base through online advertising. Using the IoB, businesses may quickly identify and target particular people or groups to sell their products and services. For instance, Google and Facebook use behavioral data to show their users relevant advertisements. Businesses may utilize IoB to track consumer behavior to improve services in addition to communicating with their target market. Furthermore, in order to function more efficiently, new technologies like Siri, OK Google, and Alexa are made to research and evaluate data as well as human behavior.
In January 2023, NICE and Cognizant announced the strategic partnership for digital customer experience transformation. This partnership leverages Cognizant’s deep consulting and business transformation capabilities along with NICE CXone’s industry, which has led to complete, integrated cloud platform to accelerate customer adoption of advanced CX solutions such as digital, analytics, and conversational AI.
Additionally, in March 2022, Aware’s collaborated with MIRACL toextends its cloud-based biometric authentication technology. This partnership has enabled Aware to extend its cloud-based biometric authentication technology to protect against data breaches and ransomware, which is acontinuous challenge in many industries, including financial services.
Market Coverage
• The market number available for – 2023-203
• Base year- 2023
• Forecast period- 2024-2031
• Segment Covered-
o By Organization Size
o By Application
o By Industry
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape- includes Aware Inc., Mastercard International Inc., OpenText Corp, Alteryx Inc., NICE Ltd. and Koch Industries Inc., among others.
Key questions addressed by the report.
Global Internet of Behavior Market Report Segment
By Organization Size
By Application
By Industry
Global Internet of Behavior Market Report Segment by Region
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa
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