The invisible orthodontics market provides innovative solutions for people seeking orthodontic treatment without the noticeable appearance of traditional braces. This market includes a variety of products such as clear aligners, ceramic braces, lingual orthodontics, and clear retainers. These alternatives offer more subtle and visually appealing options for both young and adult patients, addressing their aesthetic concerns.
The market is segmented by product type, age group, and end-user. In terms of product type, clear aligners are gaining popularity due to their removable and nearly invisible nature, allowing patients to maintain their normal appearance throughout the treatment process. Ceramic braces blend in with the natural tooth color. Lingual orthodontics involve placing braces on the inner surface of the teeth, making them virtually invisible from the outside. Clear retainers are used to maintain the alignment achieved after orthodontic treatment.
The end-users of invisible orthodontics include hospital facilities and dental and orthodontic clinics. Hospital facilities offer orthodontic services along with other dental treatments, catering to a wide range of patients. Dental and orthodontic clinics specifically focus on providing orthodontic services, including invisible orthodontic treatments, and often have specialized expertise in this field.
Key Drivers of the Global Invisible Orthodontics Market
Technological Advancements
The continuous advancements in technology have revolutionized the invisible orthodontics market. Digital scanning and 3D printing technologies allow for precise treatment planning and the fabrication of custom-made aligners or braces. These advancements have not only improved the accuracy of treatment but have also reduced the treatment duration, making invisible orthodontics a more efficient and effective option.
Startups in the Middle East and North Africa (MENA) region, including Basma, Smileneo, and Eon Dental, are leveraging 3D printing technology and social media to offer affordable clear aligner treatments. With the potential to address the orthodontic needs of a significant portion of the population, these startups are disrupting the dental industry. Basma aims to expand in Europe, while Eon Dental operates globally, targeting markets with higher purchasing power. Additionally, Smileneo, based in the UAE, secured $2 million in a Seed Round in 2021 and obtained a license for its teledentistry platform.
Prevalence of Dental Diseases
The increasing prevalence of dental conditions such as tooth decay and periodontal disease is a significant factor contributing to the growth of the invisible orthodontics market. With more individuals experiencing tooth loss due to these conditions, the demand for invisible orthodontics as a replacement solution is on the rise. The World Health Organization's (WHO) update in March 2022 highlighted that oral disorders affect around 3.5 billion people worldwide, and there is also a significant prevalence of severe periodontal disease, which can lead to tooth loss, affecting approximately 10% of the global population.
Government Initiatives
Another contributing factor to the market's growth is the implementation of investment-focused initiatives by public organizations. For example, the Canadian government recently acknowledged that a significant portion of the population lacks dental insurance. In response, they have made a commitment to provide dental care to uninsured Canadians with a family income below $90,000 per year. The initiative commenced in 2022 with a focus on children under 12 years old. This initial phase is part of a larger plan to establish a comprehensive national dental care program. By ensuring eligible children receive the necessary dental care, this initiative is expected to increase orthodontic procedures and subsequently drive market growth throughout the forecast period.
Expansions and Innovations by Major Market Players
The global invisible orthodontics market has significant contributors such as 3M, Candid Care Co., Henry Schein Orthodontic, TP Orthodontics, Inc., G&H Orthodontics, Great Lakes Dental Technologies, and DynaFlex, among others. These players assist in the market’s growth with the launch of new products and through collaborations and investments. Some of the recent developments in the market include-
• In May 2023, Smileie, an innovative oral care brand, launched its direct-to-consumer invisible braces in Europe, Australia, and the UK. The clear aligners are custom-made, virtually invisible, and removable, providing an affordable and convenient alternative to traditional metal braces. Smileie's direct-to-consumer model allows customers to order online and receive personalized treatment plans from licensed orthodontists.
• In April 2023, LuxCreo, a 3D printing specialist, introduced an FDA Class II 510(k) cleared solution for same-day clear aligner production. The compay’s end-to-end digital fabrication tools allow orthodontists and dentists to deliver aligners to patients in as little as 2 hours, saving on labor and capital expenses. The suite includes a printer, design software, post-print cure, and clear aligner material.
• In October 2022, Finnish dental company Planmeca launched HeySmile, a dentist-led clear aligner system, expanding its services in European countries. HeySmile offers a digital workflow integrated with Planmeca products, allowing dentists to diagnose and plan treatment easily. The aligner trays are made from a three-layer Timanti material, ensuring shape retention and guiding teeth effectively.
• In February 2022, In February 2022, OraPharma introduced the OraFit custom clear aligner system in the US. This new aligner system from OraPharma utilizes advanced materials and incorporates a three-layer design to enhance the appearance, comfort, and long-term oral health benefits for patients.