Kraft liner market has significant potential in near future. Kraft liner is a type of paper material, used as the outer layer of the corrugated board that can be converted into boxes and other packaging material. Kraft liner is made up of virgin fiber materials. According to the US department of commerce - “kraft liner can be a paperboard or material that is made up of at least 80% of fiber content which is extracted by the chemical sulfate or soda solution”. As per set standards, kraft liner is available in a variety of grammages ranging between 100GSM to 200GSM.
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To fulfill the requirement of corrugated packaging customers kraft liner is available in bleached (made up of bleached sulfate pulp) which is the white-top grade material available for the manufacturing of the kraft liner. Some of the properties of the kraft liner include high durability, maximum tear resistance, better strength ability, and good printability which is significantly contributing in the kraft liner market growth. Kraft liner is used for a variety of packaging businesses including retail market, food & beverage, auto motives, cosmetic and personal care packaging, and other industrial/ commercial packaging.
Additionally, there is a high demand for the kraft liner owing to the growing environmental concern for using recyclable and biodegradable packaging material. Kraftliner paper has a rising trend due to its natural quality of recycling, tougher strength than virgin natural craft-paper, and eco-friendly attributes. With the increasing demand from the packaging and paper industry, the demand for the global kraft liner has increased considerably. Further, huge demand for the customized kraft liner as the packaging product such as packaging of burgers or sandwich or any other eatable material with logo printed makes it more attractive to the customers.
The packing of clothes from the kraft liner makes it more exclusive and high-class to the customers and eventually boost the demand for the kraft liner market. Furthermore, for the packaging of the metal objects, poly-coated kraft liner paper is widely used. The government of various countries such as UK, China among others is inclined towards the use of paper as the packing material instead of polybags. Kraft liner paper is equipped with high strength that has provided an advantageous position for the manufacturers. Moreover, the kraft liner industry will continue to face stiff competition from the plastic material since kraft liners have less elasticity and rigidity which makes plastic a better alternative for industries.
However, R&D is in the process to separate and reprocess polymer format to make it sturdy and durable. Moreover, the consumer’s behavior in the adoption of plastic formats will not go to be uniform across all the markets worldwide. China along with Japan have been reported to be the biggest market for manufacturing and consumption of kraft liner. This region is expected to continue its dominance across the globe owing to the large demand emerging from varied industries. The rising demand from personal care, healthcare, consumer electronics, packaging market, and appliances, food, and beverage sector has augmented the demand for kraft liner packing materials in emerging economies such as India and China.
Some of the key players contributing in the kraft liner market include Metsa Board Oyj, Kraft Liner S.A., Stora Enso Oyj, Guangzhou KIKA Paper Industry Co., Ltd, Svenska Cellulosa AB SCA, Mondi Group Plc, BillerudKorsnas AB and Papelera Carbo S.A. The presence of strong players and smooth distribution network and access to raw material makes kraft liner industry competitive. Vertical integration means raw material can be distributed among the acquired company for the mutual benefit. In March 2019, WestRock Company acquired Linkx packaging systems that have provided WestRock a newly developed differentiated paper and packaging solution. Thus, the company is expanding its portfolio through the computerized packaging system.
Current Market Trends Covered in the Market Report:
• Kraft liner is popular for its high strength, high tear resistance, durability, and good printability.
• Kraft liner has been used in a wide range of packaging segment including retail, food & beverage, automotive, cosmetic and personal care packaging and other industrial/ commercial packaging.
• The government of various countries has mandate using paper as the packing material instead of polybags concerning about the pollution level.
• Asia-Pacific accounted for around 60% market share in terms of total revenue generated by manufacturers and end-users.
• Europe has witnessed considerable growth in the production and consumption of kraft liner owing to cohesive government policies and well-established packaging industry.
Global Kraft Liner Market: - Segmentation
By Product Type
• Bleached
• Unbleached
By End-User
• Printing Industry
• Consumer Goods
• Others (Agriculture)
Global Kraft Liner Market: - Region
North America
• US
• Canada
Europe
• Germany
• UK
• Spain
• Italy
• France
• Rest of Europe
Asia-Pacific
• China
• Japan
• India
• Rest of Asia-Pacific
Rest of the World
• Middle East & Africa
• Latin America
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