Players Partnership to Drive the Global Location Analytics Market

Published: Mar 2020

The global location analytics market is anticipated to grow at a significant CAGR of 19.5% during the forecast period (2023-2030). The growing partnership among key players to enhance the usage of telecom analytics is driving the growth of the global telecom analytics market. For instance, in May 2023, TomTom (TOM2), the geolocation technology provider announced an expanded partnership with Alteryx, the Analytics Cloud Platform company. The agreement will support new Alteryx cloud-based analytics offerings, such as Alteryx Location Intelligence, which premiered at the Alteryx Inspire user conference. Together, TomTom and Alteryx collaborate to integrate TomTom’s Maps APIs into Alteryx products and location insights packages, such as Alteryx Designer and the newly launched Location Intelligence offering on the Alteryx Analytics Cloud Platform. Through this integration, TomTom adds real-world context to support sharper competitor analysis, site selection, and many other types of analysis within Alteryx analytics tools.

Browse the full report description of “Location Analytics Market Size, Share & Trends Analysis Report, by Component (Software & Services), by Deployment Mode (On-Premises, Cloud Based), by Application (Remote Monitoring, Sales & Marketing Optimization, Asset Management, Risk Management, Facility Management, Others (Customer Management & Workforce Management)), by End-user Vertical (BFSI, Retail & Consumer Goods, Healthcare, Hospitality, Transport & Logistics, IT & telecom, Media & Entertainment, Other (Government)), Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/location-analytics-market

Moreover, in February 2023, HERE Technologies, has teamed up with Cognizant to provide real-time location insights and analytics to Cognizant’s customers across the retail, ride-hailing, logistics, manufacturing and automotive sectors. Through this partnership, Cognizant will use the HERE location platform’s robust data visualization and exchange capabilities – including access to real-time traffic data, vehicle, weather, and detailed road attribute data – to build spatial intelligent solutions for its customers.

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Component

o By Deployment

o By Application

o By End-User Vertical

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- including Microsoft Corp., SAS Institute Inc., Google LLC, TomTom International BV, HERE Technologies among others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Location Analytics Market Report Segment

By Component

  • Software
  • Services

By Deployment

  • On-premise
  • Cloud

By Application

  • Remote Monitoring
  • Sales & Marketing Optimization
  • Asset Management
  • Risk Management
  • Facility Management
  • Others (Customer Management & Workforce Management)

By End-user Vertical

  • BFSI
  • Retail & Consumer Goods
  • Healthcare
  • Hospitality
  • Transport & Logistics
  • IT & telecom
  • Media & Entertainment
  • Other (Government)

Global Location Analytics Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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