Growing Collaboration for R&D is a Key Contributing Factor Driving the Growth of the Market

Global matcha market is anticipated to grow at a CAGR of 7.9% during the forecast period (2024-2031). Matcha is a popular beverage in Japan and globally, used in tea, beverages, health and wellness products, beauty and skincare, functional foods, food service, hospitality, and personal care. It is consumed in traditional Japanese tea ceremonies and offers eco-friendly alternatives for sustainable living. Furthermore, the market has seen significant growth primarily owing to increased focus on R&D by both public and private organizations and growing applications. 

Browse the full report description of “Matcha Market Size, Share & Trends Analysis Report by Product Type (Regular Tea, Matcha Beverages, Food, and Personal Care & Cosmetics), by Form (Powder, and Liquid Source), and by Distribution Channel (Hypermarket/Supermarket, Specialty Retail Stores, Online Retail Stores, and Others) Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/matcha-market

Recent Developments-

• In March 2023, PerfectTed launched its Matcha Energy Drinks in Tesco. The range includes three unique flavors Pear Ginger, Apple Raspberry, and Pineapple Yuzu, each combining matcha green tea, sparkling water, and real fruit juice.

• In June 2023, Starbucks introduced a limited-edition Starbucks Matcha Latte with Honnori Hojicha to its convenience store shelves in Japan. The "chilled cup" series, exclusive to convenience stores, features a beautiful design with gold and green hues and foam flecks representing freshly whipped matcha.

• In December 2022, MatchaKo introduced its first certified organic, non-GMO Project Verified, and vegan ready-to-drink premium matcha drink, offering a healthier, lower-calorie alternative to sugary drinks.

• In July 2019, Nestlé introduced KitKat Green Tea Matcha in the UK, a sweet and fragrant blend of powdered green tea and smooth white chocolate, free from artificial colors, flavors, or preservatives.

• In September 2017, Vivid Matcha Green Tea launched three new ready-to-drink flavors in Waitrose. The new flavors include Blueberry & Blackberry, Lime & Ginger, and Elderflower & Elderberry, exclusive to Waitrose. The new product development is designed to appeal to adults seeking a healthier lifestyle and includes health benefits such as reducing heart disease and cancer risk.

Market Coverage

• The market number available for – 2023-2031

• Base year- 2023

• Forecast period- 2024-2031

• Segment Covered- 

o By Product Type

o By Form

o By Distribution Channel

• Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

• Competitive Landscape- Aiya America Inc. AOI Tea Co., Jade Leaf LLC, Encha Organic Matcha, Midori Spring, and others.

• Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Matcha Market Report Segment

By Product Type

• Regular Tea 
• Matcha Beverages
• Food
• Personal Care & Cosmetics

By Form

• Powder
• Liquid Source

By Distribution Channel

• Hypermarket/Supermarket
• Speciality Retail Stores
• Online Retail Stores
• Others (Convenience Stores, and Tourism and Hospitality)

Global Matcha Market Report Segment by Region

North America

• United States

• Canada 

Europe

• UK

• Germany

• Italy

• Spain

• France

• Rest of Europe 

Asia-Pacific

• China

• India

• Japan

• South Korea

• Rest of Asia-Pacific 

Rest of the World

• Latin America 

• Middle East & Africa

To learn more about this report request a sample copy @ https://www.omrglobal.com/request-sample/matcha-market