Growing Awareness for Personal Grooming to Spur the Global Men’s Grooming Products Market Growth

Published: Jul 2023

The global men’s grooming products market is anticipated to grow at a CAGR of 18.4% during the forecast period. The growing awareness among men’s associated with personal grooming is driving the market for men’s grooming products. In recent times, there has been observed a rise in spending on male toiletries along with an increase in need and requirements for more male-specific care products. Additionally, looking for overall body responsiveness and the social expectation for a better and improved look is on the rise among men which in turn is promoting the market growth. Moreover, to gain on the opportunity key players operating in the global men’s skincare products market had been adopting strategies such as new launches to achieve major market share.

Browse the full report description of “Mens Grooming Products Market Size, Share & Trends Analysis Report Product Type (Hair Care Products, Skin Care Products, Shave Care Products, and Others), and by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Others) Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/mens-grooming-products-market

For instance, in April 2023, Skincare brand Eos enters men’s grooming category with shave cream launch. New Eos UltraProtect Men’s Shave Cream offers superior glide, cushion and moisture aimed at enhancing the shaving performance to reduce the risk of razor bumps. The brand says the smooth, rich noncomedogenic formula is built like a moisturizer, providing 24-hour moisture to skin without irritants to prevent razor burn. Further, April 2022, Beiersdorf AG's brand Nivea Men launched a skin-care moisturizer from recycled carbon dioxide. The product was obtained by the carbon capture and utilization (CCU) process. The climate care moisturizer has a soothing effect on the skin and adds a refreshing moisture boost.

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered-

o By Product Type

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- including Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group among others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How players are addressing challenges to sustain growth?

Where is the investment opportunity?

Global Men’s Grooming Products Market Report Segment

By Product Type

  • Hair Care Products
  • Skin Care Products
  • Shave Care Products 
  • Other Products

By Distribution Channel

  • Specialty Stores
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail Stores
  • Other Distribution Channels

Global Men’s Grooming Products Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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