The global mobile virtual network operator market is projected to grow at a CAGR of 7.0% during the forecast period (2020-2029). The market growth is majorly driven by improved service capabilities, increasing opportunities for mobile operators, and administrative support benefits. The other factors that are responsible for this growth include the growing online streaming sites globally, and increasing investment in advancing and maintaining the existing network infrastructure. The market players are considerably contributing to the market growth by adopting various strategies including new product launches, mergers and acquisitions, and collaborations to stay competitive in the market.
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Key Trends Supporting and Restraining the Market Growth
- The market is segmented by operational model (into full MVNO, reseller MVNO, and service operator MVNO), by subscriber (into consumer, and enterprise), by end-user (into media & entertainment, cellular M2M, retail, telecom, and others), and by region (into North America, Europe, Asia-Pacific, and Rest of the World). The consumer segment is anticipated to hold a significant share of the MVNO market owing to the increasing mobile network subscribers across the globe. The increased penetration of mobile devices across the globe is also generating demand for MVNO, considerably driving the consumer segment of the market.
- North America is expected to contribute significantly towards the industry growth, attributing to the favorable regulatory framework in the region and advanced data services. The European market is also showing remarkable growth owing to the increasing demand for managing and maintaining broadband connectivity and mobility services, coupled with the rising demand for affordable data packs.
- The cost associated with retaining and acquiring new customers is relatively high, mainly for fixed-term contracts. Additionally, the Mobile Network Operators (MNOs) are presenting tough competition to the MVNOs. The MVNO customers tend to face slower data speeds and lower call quality which is resulting in the loss of consumers to MNOs. The problem has been addressed by establishing regulations in certain regions. Other factors restraining the market growth include low profit margins and reduced tariffs restrains.
- The adoption of IoT, M2M, and BYOD is acting as a remarkable opportunity to attract new customers. The devices connected to such technologies are capable of generating huge traffic on the network. The technologies can also help in the development of tailored services. BYOD helps MVNOs to increase workforce productivity contributing directly towards the overall business efficiency.
- However, the major challenge to the market growth might be stringent government regulations in some regions.
The key players in the mobile virtual network operator market include ASDA, Google Fi, Lycamobile, T-Mobile USA, Inc., Tata Communications, Voiceworks B.V., and others. The subscriber segment is expected to show significant growth during the forecast period, due to the inclusion of cloud environment. These would make the services more scalable, easier to deploy, and less capital-intensive (during management). In March 2023, KDDI and Rakuten Mobile partnered to launch a new MVNO service namely KDDI Rakuten Mobile Business, for business. It is expected to offer mobile phone plans to businesses of all sizes.
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