Research Product Applications and Innovations to Drive Global Market Growth

Published: May 2024

Global online travel booking service market is anticipated to grow at a CAGR of 14.8% during the forecast period (2024-2031). There are several popular flight booking apps available, such as Skyscanner, Kayak, and Google Flights, which provide users with features such as price comparison, flexible dates, and travel alerts to make booking flights easier. Similarly, there are hotel booking apps like Hotels.com, Agoda, and HotelTonight, which offer various accommodation options and loyalty programs. For transportation, apps like Uber, Lyft, and Moovit assist users in finding rides and navigating public transit systems. Lastly, activity booking apps such as Viator, GetYourGuide, and Klook allow users to book tours, attractions, and experiences directly from their mobile devices. Furthermore, the market has seen significant growth primarily owing to increased focus on R&D by both public and private organizations and growing applications. For instance,

Browse the full report description of “Online Travel Booking Service Market Size, Share & Trends Analysis Report by Type (Vacation Packages, Accommodation Booking, Transportation Booking, and Others), by Device Platform (Mobile, and Desktop) by Booking Type (Online Travel Agencies, and Direct Travel Suppliers) and by Tour Type (Independent Traveller, and Package Traveller) Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/online-travel-booking-service-market

In February 2024, Cleartrip launched ‘Out of Office’, a corporate travel management product. The product launch takes place in the context of Cleartrip's intention to concentrate mostly on corporate travel reservations.

In February 2024,  Yatra Online, launched its latest ad campaign #BindaasBookKar, promoting week-long offers on flights, hotels, holiday packages, and buses. The campaign, consisting of relatable short films, encourages consumers to book travel plans confidently and easily.

In August 2023, Insta Tourism launched BookMyBooking.com, an online travel booking service, aiming to revolutionize the travel planning process by providing a convenient platform for discovering, comparing, and securing the best tour, activity, and package experiences globally.

Market Coverage

The market number available for – 2023-2031

Base year- 2023

Forecast period- 2024-2031

Segment Covered- 

o By Type

o By Device Platform

o By Booking Type

o By Tour Type

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape-  Airbnb, Inc., Booking Holdings Inc., Expedia, Inc., MAKEMYTRIP PVT. LTD., Tripadvisor LLC, among others.

Key questions addressed by the report.

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Online Travel Booking Service Market Report Segment

By Type

  • Vacation Packages
  • Accommodation Booking
  • Transportation Booking
  • Others (Corporate Travel Services)

By Device Platform

  • Mobile
  • Desktop

By Booking Type

  • Online Travel Agencies   
  • Direct Travel Suppliers

By Tour Type

  • Independent Traveller
  • Package Traveller

Global Online Travel Booking Service Market Report Segment by Region

North America

United States

Canada 

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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