Notable Developments by the Key Players to Drive Global Oral Hygiene Market Growth

Published: May 2021

The global oral hygiene market is anticipated to grow significantly at a CAGR of 3.8% over the forecast period (2021-2027). The key aspect that drives the growth of the global Oral Hygiene market is the presence of the key players that continuously innovating novel technologies also enhances market growth. Players such as 3M Co., Unilever PLC, GlaxoSmithKline Plc, The Procter & Gamble Inc., Johnson & Johnson Service Inc., Henkel AG & Co. KGaA, and The Himalaya Drug Co. among others substantially contribute to the market growth. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players in order to sustain in the highly competitive market. 

Browse the full report description of "Global Oral Hygiene Market Size, Share & Trends Analysis Report by Product Type (Hygiene Products (Toothpaste, Dental Rinse/ Mouthwash, Fresh Breath Strips, Chewing Gums, and Others), and Hygiene Accessories (Toothbrush, Dental Floss, Tongue Cleaners, and Others), By Distribution Channel (Offline Channels and Online Channels) Forecast, 2021-2027" at https://www.omrglobal.com/industry-reports/oral-hygiene-market

  • For instance, in April 2020, an Ireland based company, Perrigo Company plc acquired the oral care assets of High Ridge Brands, including Dr. Fresh, LLC. Whereas, in January 2020, Perrigo Company plc’s Ranir subsidiary acquired the assets of a toothbrush accessory brand, Steripod, from Bonfit America Inc (US).
  • In April 2020, GlaxoSmithKline Plc’s, Indian subsidiary, GlaxoSmithKline Consumer Healthcare Ltd. merged with Hindustan Unilever Limited (HUL), with HUL responsible for the distribution of GSK’s Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.
  • In December 2019, Colgate-Palmolive Company launched Colgate Optic White Renewal Tooth Paste.

Market Coverage

  • Market number available for – 2020-2027
  • Base year- 2020
  • Forecast period- 2021-2027
  • Segment Covered- By Product Type and Distribution Channel
  • Regions Covered- North America, Europe, Asia-Pacific, Rest of the World
  • Competitive Landscape- 3M Co., Unilever PLC, GlaxoSmithKline Plc, The Procter & Gamble Inc., Johnson & Johnson Service Inc., Henkel AG & Co. KGaA, and The Himalaya Drug Co. among others

Key questions addressed by the report

  • What is the market growth rate?
  • Which segment/region dominates the market in base year?
  • Which segment/region will project fastest growth in the market?
  • How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from pre-COVID forecast

o Most affected region/segment

  • Who is the leader in the market?
  • How players are addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Oral Hygiene Market – Segmentation

By Product Type

  • Hygiene Products 
  • Hygiene Accessories

By Distribution Channel

  • Offline Channels
  • Online Channels 

Global Oral Hygiene Market – Segmentation by Region 

North America

  • United States
  • Canada

Europe

  • UK
  • Germany
  • Italy
  • Spain
  • France
  • Rest of Europe 

Asia-Pacific

  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific 

Rest of the World

  • Latin America 
  • Middle East & Africa

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