Digital Well-being Concerns Drive Growth in the Parenting App Market

Published: Nov 2023

The global parenting app market is anticipated to grow at a CAGR of 14.6% during the forecast period (2023-2030). Pregnancy tracking, baby development, and milestone tracking, breastfeeding and feeding, sleep and baby monitor, and parenting tips and advice apps are available for parents to access. These apps provide information on pregnancy stages, fetal development, owing to dates, baby names, developmental milestones, growth, and changes. They additionally include tips for feeding, nutritional advice, sleep patterns and audio and video feeds, in addition to articles and tips on child behavior, health, and safety. Furthermore, the market’s growth is attributed to growing concern for digital well-being across the globe. Children's increased usage of digital gadgets has created concerns about their internet safety, screen time, and exposure to unsuitable content. Parental control apps that provide complete solutions address these problems. For instance, in September 2023, AirDroid Parent Control,launched latest innovation, AirDroid Parental Control Web version. This game-changing innovation enables parents to protect their children's digital well-being anywhere, including on mobile phones, additionally on web browsers. AirDroid Parental Control Web offers features such as remote monitoring, activity reports, synchronization of app notifications, and real-time alerts. Remote monitoring enables parents to view and listen to their children's surroundings remotely. Activity reports provide detailed information on device usage. App notifications can be synced and alerts can be received in real-time.

Browse the full report description of “Parenting App Market Size, Share & Trends Analysis Report by Type (Baby Tracker Apps, Co-Parenting Apps, Baby Care Apps, and Others), Deployment (on-Premise, And Cloud), Application (Android, IOS, and Others), Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/parenting-app-market

Furthermore, Parenting resources are becoming increasingly digitalized, providing parents with easier access to information, updates, and parenting communities. Mobile apps are a popular means of accessing these resources. In July 2022, UNICEF, joined with the Ministry of Health, Ministry of Labour and Social Policy and Ministry of Education and Science, released “Bebbo”, the first mobile parenting application designed to support parents and other caregivers of children from 0 to 6 years old.

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Type

o By Deployment

o By Operating Systems

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- includes Human Improvement Project, Kinedu, Med Art Studios (Sprout Baby), National Media Group, Parent Cue, and others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Parenting App Market Report Segment

By Type

  • Baby Tracker Apps
  • Co-parenting Apps
  • Baby care apps
  • Others(Educational Apps for Children, and Meal Planning and Nutrition Apps)

By Deployment

  • On-premise
  • Cloud

By Operating Systems

  • Android (Google)  
  • IOS (Apple)
  • Others (Web-Based Apps, and Cross-Platform Apps)

Global Parenting App Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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