Innovations in Pregnancy Tracking And Postpartum Care Apps is Promoting Safer Pregnancy

Global pregnancy tracking and postpartum care apps market is anticipated to grow at a considerable CAGR of 5.3% during the forecast period (2024-2031). These apps provide various functionalities for users to track different aspects of reproductive health. They can assist in tracking menstrual cycles, ovulation periods, and fertility windows, aiding in family planning and conception. Additionally, they offer features such as monitoring pregnancy progress, recording and managing pregnancy symptoms, providing nutritional guidance, offering safe exercise routines, timing contractions during labor, supporting breastfeeding, and providing resources for postpartum recovery.The market has seen significant growth primarily owing to an increased focus on R&D by both public and private organizations and growing applications. For instance,

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In March 2023, the Ganjam administration launched a mobile application Nirikhyana to facilitate tracking of every pregnant woman for timely tests and health checkups. The user-friendly pregnancy tracking app alerts expectant mothers to essential tests, aims to reduce maternal mortality rate, and tracks illegal abortions.

In October 2023, Leicestershire Hospital Trust and the University of Leicester launched a free pregnancy app,Janam, for South Asian women, providing information in six languages and visual aids for informed decision-making.

In September 2021, Mae launched a new digital tool geared toward expecting Black people. The platform provides a pregnancy tracker, personalized lifestyle advice, and access to culturally competent experts such as doulas, lactation consultants, and pregnancy coaches.

Market Coverage

• The market number available for – 2023-203

• Base year- 2023

• Forecast period- 2024-2031

• Segment Covered- 

o By Application

o By Device

o By Platform

• Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

• Competitive Landscape- Apple Inc., Clue, Flo Health, Inc., Ovuline, Inc., BabyCenter, LLC, WebMD LLC, among others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Pregnancy Tracking And Postpartum Care Apps Market Report Segment

By Application

• Pre-partum
• Post-partum

By Device

• Smartphones
• Tablets
• Others(Smartwatches)

By Platform

• Android
• iOS

Global Pregnancy Tracking And Postpartum Care Apps Market Report Segment by Region

North America

• United States

• Canada

Europe

• UK

• Germany

• Italy

• Spain

• France

• Rest of Europe 

Asia-Pacific

• China

• India

• Japan

• South Korea

• Rest of Asia-Pacific 

Rest of the World

• Latin America 

• Middle East & Africa

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