The global reusable water bottle market is driven by various factors. According to OMR Research, the market is expected to grow at a CAGR of 6.4% during the forecast period of 2023–2029. The factors driving market expansion include rapid urbanization and lifestyle changes. People are opting for reusable water bottles over disposable ones as they strive for a healthier lifestyle and a more sustainable environment, as single-use plastic bottles may contain chemicals that are harmful to their health. The growing number of sports activities is also fueling market growth, as players and athletes require more water multiple times per day than average people. For that reason, they cannot use disposable or packed water every day; hence, they prefer reusable water bottles made with safe materials.
Furthermore, activities done throughout the world to protect marine life from toxic plastic discarded in the oceans are pushing the market. Disposable water bottles consume fossil fuels throughout their entire life cycle, contributing to global warming and pollution.
Thus, to continue using water bottles in an effective and environmentally and health-friendly way, the companies are initiating new ways to offer water bottles to the consumer market in a cost-friendly way, such as glass, steel, aluminum, and other material bottles.
Segments of the Market
The global reusable water bottle market is segmented based on material type and distribution channel. Based on the material type, the market is segmented into plastic, glass, silicone, and metal. Based on the distribution channel, the market is sub-segmented into online and offline.
Recent Developments
Tupperware Brands Corp., Contigo, Aquasana, Inc., Hydro Flask, Yeti Rambler, SIGG Switzerland Bottles AG, Hydaway, BRITA GmbH, Klean Kanteen, Decathlon, CamelBak Products, LLC, and Bulletin Brands Inc., among others, are contributing to the market’s growth with their various development and expansion activities, such as mergers, investments, collaborations, and new product launches. Some of the recent activities in the market include:
• In November 2022, AQUAME, a Melbourne-based startup, launched a smart water bottle that can track the daily water intake and hydration levels of a person. The company has also launched an app for individuals to monitor their water intake. Both the bottle and the app can be connected via Bluetooth. The bottle features a rechargeable battery in the LED lid that displays the water’s current temperature and also serves as a reminder to get the user back on track in case they fall off their goals.
• In November 2022, Container Corporation of Canada launched a new subsidiary called the Enviroclear Smartbottle, which is a sustainable and reusable bottle. The bottle is sterilizable, dishwasher safe, medical-grade plastic, BPA-free, crystal clear, lightweight (19–27 g), made with medical-grade plastic, freezer safe, and shatter and dent resistant.
• In October 2022, Yeti Rambler, a reusable drinkware manufacturer, launched a new water bottle called the Yeti Rumbler 25 oz. and 35 oz. Mug that comes with a straw lid and is suitable for travel purposes as well.
• In September 2021, MOO Inc., a digital print and design firm, released the MOO Water Bottle to help push the brand into the luxury segment. The firm distributes its water bottle line throughout the United States, which comes in a variety of different hues and offers a plethora of branding choices.
Conclusion
Reusable water bottles are becoming more popular in offices, universities, schools, and homes all across the globe. These reusable bottles limit the amount of plastic in landfills, which is the leading source of groundwater contamination. Furthermore, increased public awareness of the negative environmental consequences of non-disposable and single-use plastic bottles, as well as a rise in plastic trash in seas and landfills, is encouraging the usage of reusable water bottles. Additionally, governments are taking steps to phase out single-use plastic bottles in favor of reusable ones made of glass, metal, and other environmentally beneficial and safe materials and restricting the use of single use plastic. For instance, the Government of India's Ministry of Environment, Forest, and Climate Change has announced the Plastic Waste Management Amendment Rules, 2021, which forbid certain single-use plastic items with low utility and high littering potential by the year 2022 in response to Prime Minister Shri Narendra Modi's strong call to phase out single-use plastic by that date and in light of the adverse effects of littered plastic on both terrestrial and aquatic ecosystems. Besides, in November 2022, Deliveroo (Qatar), an online food delivery service, launched its first eco-friendly campaign to eliminate single-use plastic by providing its agency riders with reusable water bottles. Deliveroo hopes to reduce the consumption of single-use plastic bottles by at least 43,000 bottles in its first year by using reusable bottles. Furthermore, rising population and urbanization, which drive the growth of workplaces, workers, and other business activities, contribute to the rising demand for reusable water bottles.