The Increasing Trend of Digitization and Remote Work Will Boost the Sales Enablement Software Market

Published: May 2023

The global sales enablement software market is anticipated to grow at a CAGR of 18.5% during the forecast period (2023–2030).One major factor driving this growth is the increasing emphasis on data-driven sales. Sales enablement software provides data and analytics that help sales teams make informed decisions and optimize their sales processes. For instance, some sales enablement software platforms provide real-time data on buyer behavior, allowing sales teams to tailor their approach and improve their chances of closing deals. Additionally, sales enablement software can help sales teams identify gaps in their sales process and track the effectiveness of different sales techniques, leading to better outcomes and increased revenue. Another key factor driving the growth of the sales enablement software market is the rise of remote work. Based on a survey conducted by GoodHire, which gathered responses from 3,500 American workers, 68% of the respondents expressed a preference for remote work over in-office work. Sales enablement software provides tools and resources that help sales teams work productively from anywhere in the world. 

Browse the full report description of “Sales Enablement Software Market Size, Share, and Trends Analysis Report By Organization Size (Large Enterprises and SMEs), By Deployment Type (Cloud and On-premises), By End-user Industry (BFSI, Consumer Goods and Retail, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences, and Manufacturing), Forecast Period (2023–2030)” at https://www.omrglobal.com/industry-reports/sales-enablement-software-market

For instance, some sales enablement software platforms provide mobile apps that allow sales reps to access sales collateral and other resources on-the-go, which is especially important in a remote work environment. Additionally, sales enablement software can help sales teams stay connected and collaborate effectively, leading to better outcomes and increased revenue. Owing to such factors, companies are offering new and innovative solutions integrated into their sales enablement solutions. For instance, in March 2023, Kennected, a software company that focuses on assisting businesses to expand their customer base, released KennectedReach, a new sales enablement tool. This new tool provides businesses with various features that can help to simplify their sales process, such as personalized messaging and email outreach functions, lead tracking and management that integrates with well-known CRM tools, as well as comprehensive data reporting. With these features, KennectedReach aims to help businesses improve their sales efficiency and productivity, allowing them to focus on their core business activities while maximizing their revenue potential.

Market Coverage

The Market Number Available for – 2022-2028

o Base year- 2022

o Forecast period- 2023-2030

Segment Covered- 

o By Organization Size

o By Deployment Type

o By End-user Industry

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape-Salesforce.com, Inc., HubSpot, Inc., Seismic Software Holdings, Inc., ClearSlide, Inc., Highspot, Inc., and others.

Key questions addressed in the report

What is the market growth rate?

Which segment and region dominated the market in the base year?

Which segment and region will project the fastest growth in the market?

How has COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected regions and segments

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Sales Enablement Software Market Report Segment

ByOrganization Size

  • SMEs (Small and Medium Enterprises)
  • Large Enterprises

By Deployment Type

  • Cloud 
  • On-premises

By End-user Industry

  • BFSI
  • Consumer Goods and Retail
  • IT and Telecom
  • Media and Entertainment
  • Healthcare and Life Sciences 
  • Manufacturing

Global Sales Enablement SoftwareMarket Report Segment by Region

North America

US

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East and Africa


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