Increasing Consumption of Over the Top (OTT) Content Creates Opportunity for Set Top Box Market

Published: Oct 2019

The global set top box market is projected to witness considerable demand during the forecast period owing to increasing penetration of High Definition (HD) channels among consumers coupled with the increasing adoption of smart TVs. Further, increasing consumption of hybrid content, rising internet penetration, digitization in emerging economies, and increasing demand from commercial sector are some other factors that drive the growth of the global set top box market.

Browse the full report description of Set Top Box Market Size, Share, Trends, Growth, Industry Analysis and Forecast, 2019-2025 at: https://www.omrglobal.com/industry-reports/set-top-box-market

Moreover, the increasing consumption of over the top (OTT) content on smartphones and other handheld devices is another key driver for the growth of the set top box industry. The extensive use of smartphone along with increasing internet penetration has enabled the customers for staying up to date with the digital world, reducing the need for waiting. The increasing penetration of the smartphone is one of the major factors contributing to the growth of the market.

Moreover, increasing trend towards on-demand video streaming service further contributes to the growth of the global market. On-demand video streaming provides the users with the liberty in accessing video content on televisions and mobile devices, regardless of time, where several providers make the content available to the customers. On-demand video streaming services offer a broad array of video program including entertainment, films, sports, and educational programs. OTT content can be accessed via OTT set-top boxes, OTT devices, smart TVs, and others. Thus, increasing consumption of OTT content will increase the demand for OTT set top box; thereby, surge the growth of set top box industry.

Moreover, the market in the Asia-Pacific region is estimated to exhibit considerable growth due to contribution from the economies such as China, Japan, and India. In addition, increasing population base coupled with the increasing smartphone penetration further drives the growth of the market in the Asia-Pacific region.

Key players in the set top box market includes cable providers, digital satellite providers, and telecommunication companies. Major infrastructural providers are adopting strategies such as partnership and collaboration and mergers with content and software providers owing to the increasing need for better interactive content.

Global Set Top Box Market Segmentation

By Type

Cable

IPTV

Satellite

Others

By Content

SD Set Top Box

HD Set Top Box

4K Set Top Box


Global Set Top Box Market Segment by Region

North America

US

Canada

Europe

Germany

UK

France

Spain

Italy

Rest of Europe

Asia-Pacific 

China

Japan

India

Rest of Asia-Pacific

Rest of the World

Latin America

Middle East and Africa

To learn more about this report request a free sample copy @ https://www.omrglobal.com/request-sample/set-top-box-market