Technology Integration and Educational Emphasis is Driving Forces Behind the Global Smart Toys Market

Published: May 2024

Global smart toys market is anticipated to grow at a CAGR of 9.4% during the forecast period (2024-2031). A major factor supporting the growth of the market is the increasing adoption of digital technologies and connectivity among children and parents. As technology becomes more integrated into daily life, there is a growing demand for toys that incorporate smart features such as interactive capabilities, educational content, and connectivity to mobile devices or the internet. Smart toys offer unique and engaging experiences that blend entertainment with learning, fostering cognitive development, creativity, and problem-solving skills in children. Additionally, the rising emphasis on personalized learning and parental involvement in children's education drives the demand for smart toys that offer customizable experiences and real-time feedback.

Browse the full report description of “Smart Toys Market Size, Share & Trends Analysis Report by Product (Interactive Games, Robots and Educational Robots) and by Distribution Channel (Online and Offline) Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/smart-toys-market

Recent Developments-

  • In February 2024, MatataStudio, a provider of digital learning solutions, introduced VinciBot, an advanced educational robot kit. These robotics kits provide a deeply educational experience, incorporating programming, computational thinking, creativity, and exploration. MatataStudio's goal is to encourage children to understand essential programming and computer science principles by constructing and operating robots firsthand, nurturing their capacity for innovation and problem-solving.
  • In April 2022, Mattel allocated USD 50 million towards the expansion of a facility in Nuevo Leon, Mexico. Spanning 200,000 square meters, the plant endeavors to generate 3,500 fresh employment opportunities. Mattel's investment is geared toward addressing escalating toy requirements and bolstering its manufacturing capabilities. 

Market Coverage

The market number available for – 2023-2031

Base year- 2023

Forecast period- 2024-2031

Segment Covered- 

o By Product

o By Distribution Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- Hasbro, Inc., LEGO System A/S, LeapFrog Enterprises Inc., Tomy Co. Ltd., Mattel, Inc., and others.

Key questions addressed by the report.

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Smart Toys Market Report Segment

By Product

  • Interactive Games
  • Robots
  • Educational Robots

By Distribution Channel

  • Online
  • Offline 

Global Smart Toys Market Report Segment by Region

North America

United States

Canada 

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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