The global social media analytics market is anticipated to grow at a significant CAGR of 23.5% during the forecast period (2023-2030). The ongoing developments to introduce advanced social media analytics platforms to meets the requirements of end-user industries is a key factor driving the growth of the global social media analytics market. For instance, in September 2023, the global cloud communications platform Infobip has launched Click-to-chat ad analytics for brands and marketing professionals who seek to harness the power of social media advertising and messaging in one platform. This platform enables marketing professionals to combine ads from Facebook and Instagram with WhatsApp, Messenger, or Instagram Direct messaging to increase conversions and return on ad spend (ROAS). Additionally, marketing professionals can also gain deeper insights into customer behavior, integrate advertising and messaging analytics, and make data-driven campaign improvements.
Browse the full report description of “Social Media Analytics Market Size, Share & Trends Analysis Report by Type (Software and Service), by Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management & Fraud Detection, and Others), and by End-User Industry (Media & Entertainment, IT & Telecom, BFSI, Retail & Consumer Goods, Travel & Hospitality, and Others), Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/social-media-analytics-market
For instance, in August 2023, Emplifi, the customer engagement platform, launched Unified Analytics, an integrated solution that aggregates, analyzes, and presents customer data in an easily digestible format. As an integral component of Emplifi’s Customer Engagement platform, Unified Analytics provides deep business insights that can vastly improve the customer experience by bringing together social media data, customer service and care case management data, Voice of Customer (VoC) insights, and influencer marketing analytics. The data resides in one central repository complete with intuitive visualization tools and advanced reporting to empower businesses with the most comprehensive view of brand and customer performance that can be utilized across business units and departments. Such developments are boosting the global social media analytics market.
Market Coverage
• The market number available for – 2022-2030
• Base year- 2022
• Forecast period- 2023-2030
• Segment Covered-
o By Type
o By Application
o By End-User Industry
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape- includes IBM Corp., SAS Institute Inc., GoodData Corp., Oracle Corp., and Salesforce.com Inc., among others.
Key questions addressed by the report
• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?
Global Social Media Analytics Market Report Segment
By Type
By Application
By End-User Industry
Global Social Media Analytics Market Report Segment by Region
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa
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