Ready to Drink Segment Will Provide a Considerable Opportunity to the Soft Drink Market

The global soft drink market is expected to grow at a CAGR of around 6.0% during the forecast period. The soft drink market includes carbonated drinks, packaged water, Iced/RTD tea & coffee, fruit beverages, and energy drinks. The carbonated drinks market is forecast to have a major market share all across the globe. Companies including the Coca-Cola Co., PepsiCo. Inc., Keurig Dr. Pepper Inc., are holding the major market share however a modest growth in the carbonated drink will be witnessed as the market is already matured and these companies have already made their reach even in the rural areas of the emerging economies. 

Browse the full report description Global Soft Drink Market Size, Share & Trends Analysis Report, by Type (Carbonated Drinks, Packaged Water, Iced/RTD Tea & Coffee, Fruit Beverages, Energy Drinks) By Packaging (Canned, Glass Bottle, PET Bottle, and Others) and Forecast, 2020-2026 at https://www.omrglobal.com/industry-reports/soft-drink-market 

Whereas, the ready-to-drink beverage will provide a significant opportunity for the market during the forecast period. Ready-to-drink is the packaged tea that is ready for consumption. Ready-to-drink tea and coffee both are available in various flavors in the market globally. Rapidly changing lifestyles that promote on the go consumers along with the shift in preferences of smaller nutritional snacks over meals have increased the adoption of RTD beverages. In addition, the introduction of diet drinks along with low sugar drinks supports the consumer's shift from carbonated drinks towards non-carbonated drinks, which in turn propels growth. A number of manufacturers have introduced numerous herbal and low sugary drinks to promote their brand image and marketing of their products. As per OMR analysis, alone ready-to-drink tea market was valued over $20 billion in 2019 and is growing at a CAGR of more than 6.5%. 

Rising focus on health and wellness is one of the major factors for the growth of the ready-to-drink tea market. Also, the increasing demands for herbal extracts in RTDs including matcha, ginseng, and hibiscus with properties of cleansing and detoxing has also pushed towards the escalating market revenues in the overall ready to drink tea market. The development of new flavors of tea beverages in the product categories is also propelling the growth of the market. For instance, in March 2020, Pepsi Lipton joint venture between Unilever PLC and PepsiCo. Inc. launched two new ready-to-drink green tea in watermelon and white peach favour. These RTDs tea contains 100% recommended daily volume of Vitamin C along with 90 calories in each bottle. The retail price of the 12-packs is around $5.0. 

Global Soft Drink Market- Segmentation

By Type 

• Carbonated Drinks
• Packaged Water
• Iced/RTD Tea & Coffee
• Fruit Beverages
• Energy Drinks

By Packaging 

• Canned
• Glass Bottle
• PET Bottle
• Others

Regional Outlook