The global teeth whitening products market is anticipated to grow at a CAGR of 5.2% during the forecast period (2022-2028). Several product innovations in the market such as the development of teeth whitening products with natural and herbal ingredients are likely to come up as a prospective driver for the growth of the global teeth whitening products market. Key players in the market are offering a wide range of natural choices to meet consumers' specific oral care needs. For instance, in March 2022, Alacer Corp., a subsidiary of GlaxoSmithKline (GSK) announced the launch of Natean, an eco-conscious oral healthcare brand providing nature-inspired toothpaste that delivers essential oral care benefits. Natean expertly blends with the goodness of science and nature in an oral care brand, resulting in a range of consciously crafted and innovative products. Moreover, each toothpaste in the Natean line comes in sustainable packaging materials, minimizing the impact on the planet. The Natean line offers four toothpaste varieties: Natean Clean + Whiten Fluoride-Free Clean Mint, Natean Clean + Whiten with Fluoride Clean Mint, Natean Clean + Whiten Charcoal Fluoride-Free Clean Mint, and Natean Clean + Sensitivity Relief with Fluoride Soothing Mint.
Browse the full report description of “Global Teeth Whitening Products Market Size, Share and Trends Analysis Report, By Product (Whitening Toothpaste, Whitening Gels and Strips, Teeth Whitening Devices, Whitening Dental Floss, Whitening Rinses, and Others), By Distribution Channel (Offline Sales and Online Sales), Forecast Period (2022-2028)” at https://www.omrglobal.com/industry-reports/teeth-whitening-products-market
Moreover, in recent times, the popularity of activated charcoal whitening toothpaste and powders has grown which is further supporting the growth of the market. For instance, in January 2019, Hello Products expanded its naturally friendly range of best-selling Activated Charcoal products, providing consumers with access to three new, naturally irresistible Activated Charcoal Epic Whitening Toothpastes, as well as new Activated Charcoal Infused Floss.
Further, in February 2019, Tom’s of Maine introduced two new product innovations with the launch of activated charcoal toothpaste and sea salt toothpaste and sea salt mouthwash. The Activated Charcoal Toothpaste is gentle charcoal toothpaste with an enamel-safe formula that whitens teeth by removing surface stains and freshens breath with natural peppermint flavor. The Activated Charcoal Toothpaste comes in both fluoride- and fluoride-free variants and does not contain SLS, artificial flavors, sweeteners, colors or preservatives.
Market Coverage
• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
o By Product
o By Distribution Channel
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape - Unilever plc, Johnson & Johnson Services, Inc., Colgate-Palmolive Co., GlaxoSmithKline plc., and Proctor & Gamble Co.
Key questions addressed by the report
• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?
Global Teeth Whitening Products Market Report by Segment
By Product
By Distribution Channel
Global Teeth Whitening Products Market Report by Region
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa
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